BACHELOR DEGREES
Bachelor of Communication (Advertising)
Domestic,International
Plan code:
BP219P9
Duration:
3 Years Full Time, 6 Years Part Time
3 Years Full Time
Campus:
City Campus
CRICOS Code:
064394C
Program Structure
To graduate you must complete the following. Please note, all courses may not be available each semester.
Year One of Program
Complete the following Four (4) Core Courses:
ANDComplete One (1) Course from the Minor Streams. The list of Minor Streams can be found after the Year Three course list. ANDSelect and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Advertising Foundations | 24 | COMM2661 | City Campus |
| Creative Advertising | 12 | GRAP2311 | City Campus |
| Advertising Campaign Strategy | 24 | COMM2659 | City Campus |
| Advertising Media | 12 | GRAP2369 | City Campus |
AND
Year Two of Program
Complete the following Three (3) Core Courses:
ANDComplete Two (2) Courses from the Minor Streams. If you are completing a single Minor Stream, this course must be from the same Minor Stream taken in Year One. The list of Minor Streams can be found after the Year Three course list. ANDSelect and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document. ANDSelect and Complete One (1) Course from:University Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Art Direction | 12 | GRAP2315 | City Campus |
| Copywriting | 12 | GRAP2319 | City Campus |
| Advertising Industry Practice | 24 | COMM2662 | City Campus |
AND
Year Three of Program
Complete the following Three (3) Courses:
ANDComplete One (1) Course from the Minor Streams. If you are completing a single Minor Stream, you must select the capstone course from the same Minor Stream taken in Years One & Two. The list of Minor Streams can be found after the Year Three course list. ANDSelect and Complete One (1) Course from the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document. ANDSelect and Complete One (1) Course from:University Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Advanced Creative Advertising | 24 | COMM2664 | City Campus |
| Advertising Capstone | 24 | COMM2660 | City Campus |
| People and Data | 12 | COMM2868 | City Campus |
AND
(
Minor: Approaches to Popular Culture
Select and Complete Three (3) of the following Courses:
ANDComplete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Pop Culture in Everyday Life | 12 | COMM2633 | City Campus |
| TV and Screen Cultures | 12 | COMM1073 | City Campus |
| Music in Popular Culture | 12 | COMM1081 | City Campus |
| Speculative Futures | 12 | COMM2874 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Popular Culture Now | 12 | COMM2631 | City Campus |
OR
Minor: Asian Media and Culture
Select and Complete Three (3) of the following Courses:
ANDComplete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Contemporary Asian Modernities | 12 | COMM2878 | City Campus |
| Asian Media and Communication | 12 | COMM2871 | City Campus |
| Asian Mobilities: Practices, Experiences & Impacts | 12 | COMM2873 | City Campus |
| Exploring Asian Popular Culture | 12 | COMM2345 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Sex, Politics & Social Change in Asia | 12 | COMM2253 | City Campus |
OR
Minor: Cinema Studies
Select and Complete Three (3) of the following Courses:
ANDComplete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Introduction to Cinema Studies | 12 | COMM1031 | City Campus |
| Film Criticism: From Early Cinema to the Digital Age | 12 | COMM2880 | City Campus |
| Cinema and Nation | 12 | COMM2876 | City Campus |
| Beyond the Frame: Technologies, Industries and Audiences | 12 | COMM2875 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Uses of Film Theory | 12 | COMM1036 | City Campus |
OR
Minor: Literary Studies
Select and Complete Three (3) of the following Courses:
ANDComplete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Literature and Decolonisation | 12 | LANG1375 | City Campus |
| Reading Space and Place | 12 | COMM2635 | City Campus |
| Literary Environments | 12 | LANG1374 | City Campus |
| Narrating the Self | 12 | COMM2638 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Literature's Ethics | 12 | COMM2630 | City Campus |
OR
Minor: Contemporary Politics and Communication
Select and Complete Three (3) of the following Courses:
ANDComplete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Rhetorics & Politics of the Contemporary World | 12 | COMM2402 | City Campus |
| Politics and Communication | 12 | COMM2409 | City Campus |
| Changing Economies and Communication | 12 | COMM2408 | City Campus |
| Screening Politics and Technologies | 12 | COMM2636 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Work, Politics and Technology | 12 | COMM2407 | City Campus |
)
AND
School Options
School Options:
