BACHELOR DEGREES
Bachelor of Communication (Advertising)
Domestic,International
Plan code:
BP219P9
Duration:
3 Years Full Time, 6 Years Part Time
3 Years Full Time
Campus:
City Campus
CRICOS Code:
064394C
Program Structure
To graduate you must complete the following. Please note, all courses may not be available each semester.
Year One of Program
Complete the following Four (4) Core Courses:
ANDComplete Two (2) Courses in the first block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses, which can be found after the Year Three Course list.Contextual Studies courses
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Advertising Foundations | 24 | COMM2661 | City Campus |
| Creative Advertising | 12 | GRAP2311 | City Campus |
| Advertising Campaign Strategy | 24 | COMM2659 | City Campus |
| Advertising Media | 12 | GRAP2369 | City Campus |
AND
Year Two of Program
Complete the following Three (3) Core Courses:
ANDComplete two (2) courses in the second block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses, which can be found after the Year Three course list.Contextual Studies courses ANDComplete One (1) Course in the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.School Options courses ANDSelect and Complete One (1) Course from:University Elective
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Art Direction | 12 | GRAP2315 | City Campus |
| Copywriting | 12 | GRAP2319 | City Campus |
| Advertising Industry Practice | 24 | COMM2662 | City Campus |
AND
Year Three of Program
Complete the following Two (2) Core Courses:
ANDComplete the only one (1) course in the last block of the Contextual Study area of your choice. Please refer to the list of Contextual Studies options and their courses, which can be found after the Year Three course list.Contextual Studies courses ANDSelect and Complete One (1) Course from:University Elective ANDComplete Two (2) courses in the School Options list that you have not taken or passed already. Please refer to the list of School Option courses at the end of this program structure document.School Options courses
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Advanced Creative Advertising | 24 | COMM2664 | City Campus |
| Advertising Capstone | 24 | COMM2660 | City Campus |
AND
(
Contextual Studies: Approaches to Popular Culture
{Year One: Select and Complete Two (2) of the following Courses:
ANDYear Two: Select and Complete Two (2) of the following Courses:
ANDYear Three: Complete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Pop Culture in Everyday Life | 12 | COMM2633 | City Campus |
| Television Cultures | 12 | COMM1073 | City Campus |
| Popular Cinema | 12 | COMM2632 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Music in Popular Culture | 12 | COMM1081 | City Campus |
| Exploring Asian Popular Culture | 12 | COMM2345 | City Campus |
| Screening Politics and Economies | 12 | COMM2636 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| New Perspectives in Contemporary Popular Culture | 12 | COMM2631 | City Campus |
OR
Contextual Studies: Asian Media and Culture
{Year One: Complete the following Two (2) Courses:
ANDYear Two: Select and Complete Two (2) of the following Courses:
ANDYear Three: Complete the following One (1) Course:
}
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Modern Asia | 12 | COMM2138 | City Campus |
| Mass Media in Asia | 12 | COMM1086 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| New Media, New Asia | 12 | COMM2336 | City Campus |
| Asian Cinemas | 12 | COMM1035 | City Campus |
| Exploring Asian Popular Culture | 12 | COMM2345 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Sex, Politics & Social Change in Asia | 12 | COMM2253 | City Campus |
OR
Contextual Studies: Cinema Studies
{Year One: Complete the following Two (2) Courses:
ANDYear Two: Select and Complete Two (2) of the following Courses:
ANDYear Three: Complete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Introduction to Cinema Studies | 12 | COMM1031 | City Campus |
| Popular Cinema | 12 | COMM2632 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| True Lies : Documentary Studies | 12 | COMM1034 | City Campus |
| Textual Crossings: Literary Adaptation | 12 | COMM2637 | City Campus |
| Asian Cinemas | 12 | COMM1035 | City Campus |
| Australian Cinema | 12 | COMM1033 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Histories of Film Theory | 12 | COMM1036 | City Campus |
OR
Contextual Studies: Literary Studies
{Year One: Complete the following Two (2) Courses:
ANDYear Two: Select and Complete Two (2) of the following Courses:
ANDYear Three: Complete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Textual Crossings: Literary Adaptation | 12 | COMM2637 | City Campus |
| Reading Space and Place | 12 | COMM2635 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Literary Realism to Post-Modernism | 12 | LANG1006 | City Campus |
| Narrating the Self | 12 | COMM2638 | City Campus |
| Reading Sex and Race | 12 | COMM2634 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Literature's Ethics | 12 | COMM2630 | City Campus |
OR
Contextual Studies: Politics, Economies and Communication
{Year One: Complete the following Two (2) Courses:
ANDYear Two: Select and Complete Two (2) of the following Courses:
ANDYear Three: Complete the following One (1) Course:
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Rhetorics & Politics of the Contemporary World | 12 | COMM2402 | City Campus |
| Politics Communicated | 12 | COMM2409 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Economies Communicated | 12 | COMM2408 | City Campus |
| Screening Politics and Economies | 12 | COMM2636 | City Campus |
| Global Political Economy | 12 | SOCU2112 | City Campus |
| Course Title | Credit Points | Course Code | Campus |
|---|---|---|---|
| Social Applications of Communication: A Political Economy of the Workplace | 12 | COMM2407 | City Campus |
)
AND
School Options:
School Options:
