Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
The program consists of 28 taught courses including core business and marketing courses, work-integrated learning courses, flexible courses, a one year compulsory industry placement and a business design project. The business design project in final year consolidates this practical experience, theory and your problem-solving skills.
Flexible courses can be selected from a business minor that is different from your major area of study, or a minor from another discipline, or from student electives.
You will do 7 of the compulsory common business core courses plus 1 marketing major course.
You will study the final compulsory common business core course, and focus on your major by completing 7 marketing courses including studies in marketing communication, market research, service quality, applied brand management and digital marketing.
The third year involves a compulsory industry placement as part of the Cooperative Education program.
After completing your industry placement, you will return for your final year of study. You will complete courses in your marketing major, flexible courses, and the Business Design Project courses - capstone courses that bring together your theoretical learning from the first two years and your supervised work placement.
In the Business Design Project courses you'll need to produce a brief that outlines a current or potential business issue. You must then reflect on theory, test creative solutions, communicate the issue; and demonstrate your ability to analyse and problem-solve in a coherent manner.
Business minors include:
- behavioural business
- business analysis
- economics and finance
- financial planning
- financial planning and taxation
- human resource management
- human resource practice
- information systems
- international business
- IS security and risk management
- logistics and supply chain management
Other minors (PDF 144KB 9p) can be chosen from many disciplines offered across RMIT.
Marketing degree students may also select from three advanced marketing minors:
- Marketing extension: builds on marketing and communications as well as business ethics.
- Societal marketing: explores the impact of marketing beyond the brand and company, but also for society, and in different cultural contexts.
- Specialist marketing: explores marketing principles and strategies in distinct contexts (global marketing, B2B marketing, retailing).
When planning your studies, you are advised to check which elective and minor courses are offered each year.
Plans are variations offered for a program such as specialisations, modes of delivery or location. Browse a plan to see the courses our students are currently studying.
Bachelor of Business (Marketing) (Applied)
4 years full-time or part-time equivalent
4 years full-time
|City Campus||4 years full-time or part-time equivalent 4 years full-time||063201C|