ADVANCED DIPLOMAS
Advanced Diploma of Business (Public Relations) - 22525VIC
Domestic
Plan code:
C6169
Duration:
1 year full time study
1 year full time
Campus:
City Campus
CRICOS Code:
National Curriculum Code:
22525VIC
Program Structure
The qualification requires the completion of 18 units - 11 core units and 7 elective units.
Please note: All courses may not be available each semester
C6169 Courses
C6169 Core Units - Select ALL Eleven (11) Courses
ANDC6169 Elective Units - Select Seven (7) Courses
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Develop and apply social media strategy (VU22808) | 70 | MKTG8049 | City Campus |
| Research and apply the public relations role in an industry context (VU22809) | 40 | MKTG8050 | City Campus |
| Apply writing skills (VU22811) | 50 | BUSM8874 | City Campus |
| Apply understanding of media relations (VU22813) | 50 | MKTG8051 | City Campus |
| Develop and manage complex public relations campaigns (BSBPUB502) | 50 | MKTG8052C | City Campus |
| Manage organisational communication strategies (PUACOM004) | 25 | BUSM8875C | City Campus |
| Undertake research and analysis (PSPGEN046) | 40 | MATH7090C | City Campus |
| Develop and implement crisis management plans (BSBPUB504) | 40 | MKTG8053C | City Campus |
| Manage fundraising and sponsorship activities (BSBPUB503) | 50 | MKTG5054C | City Campus |
| Develop and implement a business plan (BSBMGT617) | 60 | BUSM7924C | City Campus |
| Evaluate campaign effectiveness (BSBADV605) | 60 | MKTG7925C | City Campus |
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Apply corporate social responsibility to public relations (VU22810) | 60 | MKTG8054 | City Campus |
| Conduct e-marketing communications (BSBMKG412) | 30 | MKTG7940C | City Campus |
| Develop cross cultural communication and negotiation strategies (BSBDIV803) | 80 | BUSM8876C | City Campus |
| Manage public affairs (PSPGEN083) | 70 | MKTG8055C | City Campus |
| Persuade and influence opinion (PSPGEN070) | 50 | MKTG8056C | City Campus |
| Build client relationships and business networks (BSBREL402) | 50 | MKTG7904C | City Campus |
| Establish and adjust the marketing mix (BSBMKG502) | 60 | MKTG7886C | City Campus |
