CERTIFICATES
Certificate IV in Marketing and Communication
Domestic
Plan code:
C4384
Duration:
6 months full time study
6 months full time
Campus:
City Campus
CRICOS Code:
Program Structure
This qualification requires the completion of the following:
All courses listed may not be availabe each semester.
C4384 Courses
C4384 Core Units - Select ALL Five (5) Courses
ANDC4384 Elective Units - Select Six (6) Courses. NB: Courses 051175-BSBADV402, 051176-BSBADV403, 051177-BSBADV404, 051128-BSBMKG408, 051129-BSBADV405 & 051054-BSBFIM501 not delivered-Credit Transfer/RPL ONLY.
ANDC4384 Other Elective Units - Select One (1) Course. NB: Courses 051181-BSBMKG412, 051182-BSBMKG414, 051183-BSBCRT403, 051830-CUADIG304, 051130-BSBEBU401 & 051132-BSBREL402 not delivered-Credit Transfer/RPL ONLY.
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Make a presentation (BSBCMM401) | 30 | COMM5966C | City Campus |
| Articulate, present and debate ideas (BSBCRT401) | 40 | COMM7333C | City Campus |
| Apply digital solutions to work processes (BSBMGT407) | 50 | BUSM7999C | City Campus |
| Apply marketing communication across a convergent industry (BSBMKG417) | 70 | COMM7334C | City Campus |
| Develop and apply knowledge of marketing communication industry (BSBMKG418) | 40 | COMM7335C | City Campus |
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Review advertising media options (BSBADV408) | 40 | MKTG7977C | City Campus |
| Buy and monitor media (BSBADV406) | 40 | MKTG7939C | City Campus |
| Profile the market (BSBMKG401) | 50 | MKTG7937C | City Campus |
| Promote products and services (BSBMKG413) | 40 | MKTG7974C | City Campus |
| Analyse consumer behaviour (BSBMKG419) | 60 | MKTG7976C | City Campus |
| Write complex documents (BSBWRT401) | 50 | OFFC5310C | City Campus |
| Conduct pre-campaign testing (BSBADV402) | 50 | MKTG7934C | City Campus |
| Monitor advertising production (BSBADV403) | 50 | MKTG7935C | City Campus |
| Schedule advertisements (BSBADV404) | 40 | MKTG7936C | City Campus |
| Conduct market research (BSBMKG408) | 60 | MKTG7901C | City Campus |
| Perform media calculations (BSBADV405) | 40 | MKTG7902C | City Campus |
| Manage budgets and financial plans (BSBFIM501) | 70 | ACCT5367C | City Campus |
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Establish and adjust the marketing mix (BSBMKG502) | 60 | MKTG7886C | City Campus |
| Conduct e-marketing communications (BSBMKG412) | 30 | MKTG7940C | City Campus |
| Undertake marketing activities (BSBMKG414) | 50 | MKTG7941C | City Campus |
| Explore the history and social impact of creativity (BSBCRT403) | 50 | MKTG7942C | City Campus |
| Create visual design components (CUADIG304) | 30 | GRAP5369C | City Campus |
| Review and maintain a website (BSBEBU401) | 50 | COSC6187C | City Campus |
| Build client relationships and business networks (BSBREL402) | 50 | MKTG7904C | City Campus |
