CERTIFICATES
Certificate IV in Marketing and Communication - BSB42415
Domestic
Plan code:
C4384
Duration:
6 months full time study
6 months full time
Campus:
City Campus
CRICOS Code:
National Curriculum Code:
BSB42415
Program Structure
This qualification requires the completion of the following:
C4384 Courses
C4384 Core Units - Select ALL Five (5) Courses
ANDC4384 Elective Units - Select Six (6) Courses.
ANDC4384 Other Elective Units - Select One (1) Course.
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Make a presentation (BSBCMM401) | 30 | COMM5966C | City Campus |
| Articulate, present and debate ideas (BSBCRT401) | 40 | COMM7333C | City Campus |
| Apply digital solutions to work processes (BSBMGT407) | 50 | BUSM7999C | City Campus |
| Apply marketing communication across a convergent industry (BSBMKG417) | 70 | COMM7334C | City Campus |
| Develop and apply knowledge of marketing communication industry (BSBMKG418) | 40 | COMM7335C | City Campus |
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Review advertising media options (BSBADV408) | 40 | MKTG7977C | City Campus |
| Buy and monitor media (BSBADV406) | 40 | MKTG7939C | City Campus |
| Profile the market (BSBMKG401) | 50 | MKTG7937C | City Campus |
| Promote products and services (BSBMKG413) | 40 | MKTG7974C | City Campus |
| Analyse consumer behaviour (BSBMKG419) | 60 | MKTG7976C | City Campus |
| Write complex documents (BSBWRT401) | 50 | OFFC5310C | City Campus |
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Establish and adjust the marketing mix (BSBMKG502) | 60 | MKTG7886C | City Campus |
