DIPLOMAS
Diploma of Business (Public Relations)
Domestic
Plan code:
C5371FLEX
Duration:
1 year (2 semesters)
Campus:
City Campus
CRICOS Code:
Program Structure
This qualification requires the completion of the following:
C5371 Courses
C5371 Core Units - Select ALL Eight (8) Courses
ANDC5371 Elective Units - Select Four (4) Courses
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Use digital media for public relations (VU21662) | 60 | MKTG7882 | City Campus |
| Develop and apply knowledge of public relations industry (BSBPUB401A) | 80 | MKTG5844C | City Campus |
| Use advanced features of computer applications (ICAICT308A) | 40 | OFFC5307C | City Campus |
| Develop and manage public relations strategies (CUVPUB501A) | 40 | MKTG7883C | City Campus |
| Manage the public relations publication process (BSBPUB501A) | 45 | MKTG6048C | City Campus |
| Analyse consumer behaviour for specific markets (BSBMKG402B) | 60 | MKTG5814C | City Campus |
| Write persuasive copy (BSBWRT501A) | 50 | MKTG6045C | City Campus |
| Make a presentation (BSBCMM401A) | 30 | COMM5928C | City Campus |
| Course Title | Nominal Hours | Course Code | Campus |
|---|---|---|---|
| Conduct market research (BSBMKG408B) | 60 | MKTG5830C | City Campus |
| Use development software and IT tools to build a basic website (ICAWEB418A) | 20 | COSC7356C | City Campus |
| Undertake project work (BSBPMG522A) | 60 | BUSM8720C | City Campus |
| Develop public relations campaigns (BSBPUB402) | 50 | MKTG7944C | City Campus |
