Facebook Advertising for Business
This one day course shows the latest Facebook advertising techniques and teaches the difference between organic and boosted posts. Learn about Best Practices, Advertising Objectives and Targeting. Gain an understanding of effective advertising and design a blueprint for immediate implementation.
Clear Writing for Effective Communication
In this practical, experiential and interactive course you will learn and practise the process of clear writing and develop the skills by rewriting case studies into concise, compelling and engaging communication.
Social Media Marketing-Introduction
Learn how to integrate social media as a working component of your marketing strategy. By the end of this course, you will understand the key requirements for successful social media communications, with the option to push further into research and development outside of class.
Social Media Marketing for Beauty and Fashion
Style and trend is no longer defined by glossy pages. Consumers now look online for inspiration from style icons, sartorialists and influencers. Learn how to harness this change by developing strategies to create hype for your label, campaign or product on digital platforms.
Email Marketing for Business
Learn how email marketing works within your digital strategy. You will learn about various email platforms, best practice, and practical application of an email management tool (MailChimp). Gain knowledge of creating an email campaign, which can be implemented immediately.
If you want to lift your email communications to the next level, and take advantage of the powerful capabilities and user-friendly interface of MailChimp, this is the course for you. It covers mailing lists, campaigns, the template designer, personalisation, custom HTML content, automation and more.