Visual Merchandising– Introduction

Duration

24 hours

Mode

Face-to-face

Location

City Campus

Cost

$560

Next Intake

To be determined

Overview

This highly popular course opens up an understanding of the power and scope of Visual Merchandising in today's world of retailing. From customer lifestyles to fixtures and fittings, gain an overview of the visual merchandising industry and it's critical role in retail.

Course content

  • Customer lifestyles
  • Retail image and getting to know the trade
  • Store façade, typography to suit
  • Colours for shopping impact
  • Fixtures and Fittings
  • Customer traffic workflow
  • Merchandise Placement
  • Promotional Planning
  • Store layout

Timetable

There are currently no dates scheduled for this course. Please contact us or join our mailing list to express your interest in this course.

How to enrol

More details

Prerequisites

No prior knowledge or experience is necessary for this introductory course.

Materials supplied

Materials required for the course will be provided. All relevant course notes are supplied with comprehensive instructions and exercises.

Materials to bring

Pen, paper and/or laptop for note taking. You will need magazines, catalogues, brochures and paint colour swatch cards or colour charts (eg. Dulux or Taubmans). A full list of materials you will be required to purchase will be supplied prior to the course commencing.

Suited to

Store owners, sales managers or staff wishing to increase the store’s results. Also for shop assistants who are interested in furthering their retail careers and future visual merchandising students as well as traveling retail or brand representatives who desire better store results for their company.

Additional notes

Course Presenter -Justin ComptonPrior to teaching in the Visual Merchandising program and short courses at RMIT, Justin worked for major department stores and specialty retail stores in Melbourne in leadership and visual merchandising roles. He has extensive experience in the industry . in both window design and installation and in-store merchandising for a variety of different types of merchandise. He has worked as a freelance consultant in retail and Visual Merchandising. He is also an award winning educator.

Outcome

Participation in individual and class exercises to gain an understanding of retail image, the customers’ lifestyle and expectations, and the public perception of your store, visual merchandising industry procedures, store awareness, store layout, and product knowledge. Fixtures, fittings and merchandising skills, store marketing, promotions and retail branding will also be introduced. Students will participate in some exercises to learn basic display skills.

Upon finishing the course you will receive a RMIT Certificate of Completion. You can use this as a record to demonstrate the outcomes covered in the course.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer