Commercial Visual Merchandising as a Retail Driver


12 hours




City Campus



Next Intake

To be determined


The visual connection is a vital commercial metric that has increasing importance for consumers. It requires a more strategic approach to ensure the desired return on investment. The retail landscape is constantly changing, it is an ever evolving industry. Customers now dictate when, where and how they will do business with you. Technology is also enabling retailers to communicate seamlessly across many channels. Embrace and apply this form of retailing to build a stronger and loyal customer base.

Course content

  • Understand the importance of aligning digital retail and VM with the business strategy.
  • The role of technology in Pre-purchase, purchase and after-sales behaviour.
  • Creating successful VM in your Online Sales Platforms
  • Engaging visually with your target consumer
  • 5 Fundamentals of successful VM in a competitive retail environment
  • Getting your brand noticed with Visual Theatre
  • Engineering promotions to drive interest and commercial outcomes


There are currently no dates scheduled for this course. Please contact us or join our mailing list to express your interest in this course.

How to enrol

More details


You will have a basic understanding of retail fundamentals and visual merchandising. Exposure to working in a retail environment will be beneficial.

Materials supplied

Materials required for the course will be provided. All relevant course notes are supplied with comprehensive instructions and exercises.

Materials to bring

Pen, paper and/or laptop for note taking. A phone or tablet is recommended.

Suited to

Anyone who wishes to develop skills in understanding how visual merchandising is both a commercial and creative strategy for the retail industry.Perfect for small business owners, people who are looking to progress their career in visual merchandising, teams from retail businesses.

Additional notes

Victoria NiewaldaVictoria Niewalda is an experienced Retail and Brand Strategist who partners with organisations to drive business evolution, transformation and growth. With over 25 years of extensive and diverse commercial and creative experience in the retail industry, Victoria specialises in helping clients to develop a unique brand story, engaging aesthetic and compelling experiences to continually build their brand fabric and customer loyalty. Sheholds current qualifications in Visual Merchandising, Retail Management and Operations, Marketing, Sustainability and Training and Assessment.


On completion of this course, participants will have a good understanding of how:

  • Digital VM mediums work for retailers to drive customer traffic, build brands and grow sales.
  • VM is successfully delivered through in store and digital connections.
  • VM is used as a quick consumer connector and influencer.
  • the importance of digital retail strategy through digital mediums and customer experience
  • To optimising the value of the digital opportunities and to apply it in context of your business.

Upon finishing the course you will receive a RMIT Certificate of Completion. You can use this as a record to demonstrate the outcomes covered in the course.


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