Copywriting in Action

Duration

24 hours

Mode

Face-to-face

Location

City Campus

Cost

$830

Next Intake

To be determined

Overview

Be part of a collaborative and creative team to co-write a variety of projects. You're encouraged to bring your own writing project to class. Theory, strategy and creativity are put into practice generating ideas, articulating them into words and images, then structuring and writing copy according to the Anatomy of Body Copy. Your complimentary copy of Copywriting in Action will be your companion througout the course. See samples of Before After Copywriting in Action works at Copywriting in Action.

Course content

  • Preparing a High Fidelity Communication Brief
  • Generating ideas and articulating them into headlines and visuals
  • Structuring copy according to the The Anatomy of Body Copy (and its web equivalent)
  • Building Sentences that move story forward
  • Using transitionals and rhetorical devices to engage the reader
  • Class collaboration, presentation and discussion

Timetable

There are currently no dates scheduled for this course. Please contact us or join our mailing list to express your interest in this course.

How to enrol

More details

Prerequisites

There are no prerequisites for this course.

Materials supplied

Materials required for the course will be provided. All relevant course notes are supplied with comprehensive instructions and exercises.

Materials to bring

Pen/pencil, notebook and a willingness to interact.

Suited to

Studied over 8 weeks this course allows you the time to truly develop and improve your writing skills. Copywriting in Action is suitable for online designers and writers, marketing and communications practitioners, commercial and educational writers and copywriters who want to be better than they already are. You are encouraged to bring an individual work-based project to session one of the course (this is optional).

Outcome

You will learn to apply the 6 stages of the Anatomy of Body Copy; The 10 principles of clear, concise copywriting and The 7 rules of how to judge effective communication.

Upon finishing the course you will receive a RMIT Certificate of Completion. You can use this as a record to demonstrate the outcomes covered in the course.

Nicolas Di Tempora sitting on wooden bench

Facilitator profile: Nicolas Di Tempora

Nicolas is a freelance copywriter and art director for all media. He is also a qualified teacher and author of Copywriting in Action. His copywriting career includes JWT International, Saatchi Saatchi and The Di Tempora Group. He continues to combine his copywriting and teaching expertise in designing and delivering applied communication courses to individuals as well as organisations.

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torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer