Social Media Marketing for Beauty and Fashion

Duration

10 hours

Mode

Live delivery

Location

Online

Cost

$430

Next Intake

To be determined

Overview

Learn how to harness Social Media for creative success and media hype around a fashion and beauty campaign. The fashion and beauty industry has changed dramatically, no longer are glossy pages defining style or setting trends. Bloggers and online media outlets are redefining the industry. By the end of this course you will understand the key skills and knowledge needed to scaffold your next online fashion or beauty campaign.

Course content

  • Why social media?
  • Campaigning: Clarity and Vision
  • Social Media Platforms: Facebook, Twitter, Instagram; Social Media interaction with consumers
  • Content Creation
  • Media Kits and Press Release
  • Blogging: Utilising your own blog; Blogger Outreach and Collaboration PAID v ORGANIC
  • Media Outreach
  • Blogger and Social Media Takeovers
  • Analytics and understanding Social Media impact
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    Timetable

    There are currently no dates scheduled for this course. Please contact us or join our mailing list to express your interest in this course.

    How to enrol

    More details

    Prerequisites

    No prior knowledge or experience is necessary for this introductory course. However, a basic level understanding of social media and marketing principles is highly recommended.

    Materials supplied

    Comprehensive online reading materials, and online course notes will be provided.

    Materials to bring

    Pen, paper and/or laptop for note taking. Tablet or smartphone.

    Suited to

    If you are an aspiring fashion designer, stylist, consultant, blogger, beauty expert or simply the creative mind behind an incredible new product this course is for you. If you are interested in social media and want to learn more about designing a campaign and creating social media hype this course will teach you how.

    Additional notes

    Presenter: Tim Pocock

    Tim Pocock is a marketing professional in the luxury beauty industry. Starting his journey at a digital marketing advertising agency as an Account Manager, Tim worked closely with brands in fashion, beauty and FMCG to develop and manage digital campaigns across social media and digital advertising platforms. For the past five years Tim has worked in Luxury Brand Marketing at the world-leading beauty company, Loreal. Tim brings his vast experience to the course, from creating brand content for social media platforms and PR campaigns, to working with leading digital media publishers and fashion and beauty influencers to create campaigns that deliver results.

    Outcome

    You will be able to design, execute and analyse your own campaign for your product, company or label. You will have an in depth understanding of social media hype creation, the world of blogging and its impact on industry trend and awareness.

    Tim Pocock facilitator Social Media Marketing for Beauty and Fashion

    Facilitator: Tim Pocock

    Tim Pocock is a marketing professional in the luxury beauty industry. Tim has worked at the world-leading beauty company L’Oréal for the past five years. He brings vast experience to the course, from creating brand content for social media  and PR campaigns, to working with leading digital publishers and fashion and beauty influencers to deliver results for businesses.

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    Acknowledgement of country

    RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer