Facebook and Instagram – How to Create Effective Advertising

Duration

7.5 hours

Mode

Live delivery

Location

Online

Cost

$350

Next Intake

25 August

Overview

Facebook changes its algorithms each day. Since Facebook and Instagram now have the same advertising platform, it is vital that businesses adapt their marketing in order to attract their ideal audience. This online course will show you how. Get up to speed on the latest Facebook and Instagram advertising techniques and learn the difference between organic and boosted posts. After a short refresher of the fundamentals, you will learn about Best Practices, Advertising Objectives, Custom Audiences and Targeting. This course also includes a live demonstration of Business Manager.

Course content

  • Refresher of Facebook and Instagram fundamentals and algorithm changes
  • Your Objective and Target Market
  • Facebook Ad Campaign Structure and Objectives
  • Facebook Ad Pixel
  • Facebook and Instagram Ads Funnel and Strategy
  • Beginner, Intermediate & Advanced Strategies
  • Creating an Eye-catching Ad
  • Ad bidding and structure
  • Deep dive into Facebook Business Manager
  • Completing a Facebook Ad
  • Generating and interpreting Reports

 

Timetable

How to enrol

More details

Prerequisites

Whilst this intermediate course has no prerequisites, it is highly recommended participants have a basic level understanding of marketing principles and Facebook Personal Pages and access to a Facebook Business Page.

Materials supplied

Materials required for the course will be provided. All relevant course notes are supplied with comprehensive instructions and exercises.

Materials to bring

Pens, Paper, access to Facebook Business Page on wifi-enabled laptops. Also, bring other wifi-enabled devices (tablet computer/mobile phone) for Facebook Tools.

Suited to

This course is suitable for business owners, marketers, Public Relations personnel and professionals with a beginner’s knowledge of Facebook and access to a Facebook Business Page.

Outcome

By the end of this course, you will be able to structure and execute your Facebook and Instagram Advertising with a particular objective and target audience in mind. You will have gained an in-depth knowledge of the necessity of Facebook Advertising in the current climate and be able to implement your advert immediately.


Upon finishing the course you will receive a RMIT Certificate of Completion. You can use this as a record to demonstrate the outcomes covered in the course.

Marina Garbuio facilitator Facebook advertising and email marketing

Facilitator: Marina Garbuio

Marina Garbuio has over 20 years of marketing experience. She is a Digital Marketing Strategist at Motivating Marketing and has written Digital Strategy Diploma and Advanced Diploma courses for RMIT. Her focus incorporates digital strategies including social media, eNewsletter campaigns, web design development with large and small companies in most industries. 

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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.