Facebook Advertising for Business

Duration

6 hours

Mode

Live delivery

Location

Online

Cost

$270

Next Intake

11 August

Overview

Facebook changes its algorithms each day. Hence it can be difficult for businesses to adapt their Facebook marketing to attract their target audience. Get up to speed on the latest Facebook advertising techniques and learn the difference between organic and boosted posts on this one day intensive. Learn best practices, advertising objectives, and targeting. By the end of this course you will have an understanding of how to advertise effectively on Facebook and design a blueprint that can be implemented immediately.

Course content

  • Refresher of Facebook fundamentals
  • Facebook News Feed – Organic V Paid
  • Algorithm Changes
  • Post Copy, Content Type and Best Practices to Boost Visibility; Post Scheduling
  • Establish Business and Advertising Objectives
  • Different Types of Advertising Available
  • Targeting Audiences
  • Facebook Tools; Facebook Ad Designs; Facebook Ad Management: Ads Manager v Business Manager
  • Case Studies and Hands-On Exercises

 

Timetable

How to enrol

More details

Prerequisites

Whilst this intermediate course has no prerequisites, it is highly recommended participants have a basic level understanding of marketing principles and Facebook Personal Pages and access to a Facebook Business Page.

Materials supplied

Materials required for the course will be provided. All relevant course notes are supplied with comprehensive instructions and exercises.

Materials to bring

Pen, paper and/or laptop for note taking. Access to a Facebook Business Page on wifi enabled laptops. Also bring other wifi enabled devices (tablet computer/mobile phone) for Facebook Tools.

Suited to

This course is suitable for business owners, marketers, Public Relations personnel and professionals with a beginner’s knowledge of Facebook and access to a Facebook Business Page.

Additional notes

Facilitator - Marina Garbuio has over 20 years of marketing experience, with 8 years being involved with online digital marketing. She is a Digital Marketing Strategist at Motivating Marketing and has written Digital Strategy Diploma and Advanced Diploma courses for RMIT. Her focus incorporates digital strategies including social media, eNewsletter campaigns, web design development with large and small companies in most industries. Her knowledge and approach provides students/entrepreneurs with practical skills to move forward in their career.

Outcome

By the end of this course, you will be able to structure and execute your Facebook Advertising with a particular objective and target audience in mind. You will have gained an in depth knowledge of the necessity of Facebook Advertising in the current climate and be able to implement your advert immediately.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.