Email Marketing for Business


6 hours


Live delivery





Next Intake

18 November


Email marketing plays a pivotal role in digital campaigns. Learn to build an effective email for marketing. Gain a clearer understanding of how email can benefit your business through best practice scenarios. Learn the advantages of various email platforms and practical application of MailChimp, an email management tool. By the end of the course, you will understand how to implement an email campaign for your business.

Course content

  • Email marketing overview – integrating email into your marketing mix
  • Email marketing objectives and how they can be implemented
  • Understanding spam and Privacy Acts
  • Plan and create effective email campaigns to drive open rates and click-throughs
  • Best practice and current/upcoming trends
  • Understanding different types of email platforms/abilities/management systems in the market place
  • How to obtain qualified email leads
  • Evaluating ROI (Return On Investment) on your email campaign
  • Practical application on the use of an email marketing tool (Mailchimp)


How to enrol

More details


The intermediate course has no prerequisites, however knowledge of basic marketing principles is highly recommended.

Materials supplied

All relevant course notes are supplied with comprehensive instructions and exercises.

Materials to bring

Pen, paper and/or laptop for note taking. Access to your email account on your own wi-fi enabled device (laptop/ipad)

Suited to

This course is suitable for business owners, marketers, public relations personnel and professionals with a beginner knowledge of email marketing and would like to have practical knowledge to implement their campaigns.

Additional notes

Facilitator - Marina Garbuio has over 20 years of marketing experience, with 8 years being involved with online digital marketing. She is a Digital Marketing Strategist at Motivating Marketing and has written Digital Strategy Diploma and Advanced Diploma courses for RMIT.Her focus incorporates digital strategies including social media, eNewsletter/eMail marketing campaigns, web design development with large and small companies in most industries. Her knowledge and approach provides students/entrepreneurs with practical skills to move forward in their career.


By the end of the course, students will be able to structure and execute your eNewsletter with a particular objective, target audience and offer in mind. They will have an in depth knowledge of why eMail Marketing is necessary in the current age and be able to practically create your eNewsletter immediately.

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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer