Practical Business Writing Skills

Duration

6 hours

Mode

Live delivery

Location

Online

Cost

$575

Next Intake

3 December

Overview

Practical Business Writing Skills offers you the best of both worlds: learn the fundamentals of successful business writing, then put it into practice with guidance and feedback from our Business Writing experts. This course will give you the opportunity to have your own business writing reviewed and improved, providing a hands-on, invaluable learning experience for those wishing to enhance their professional communication.  

Participants are able to engage with the instructor and each other throughout the sessions, sharing experiences and raising and solving common concerns. The course attracts a wide range of professionals as well as individuals seeking to take their business writing skills further.

Course content

  • Characteristics of business writing
  • Importance of identifying and writing for your audience
  • Tailoring messages for internal and external audiences
  • Defining your purpose (and sticking to it) 
  • Crafting an effective call to action
  • Persuasive writing techniques - using incentives and fear to generate action
  • Selling benefits not features
  • Writing clear, concise and readable English
  • Key tips in creating emails with impact
  • Tailored feedback of participants’ individual contributions
  • Opportunities for feedback on work or projects-in progress.  

Timetable

How to enrol

More details

Prerequisites

A desire to improve your business writing skills to achieve better results. Basic computer skills are essential.

Materials supplied

 Online reading material and online course notes will be provided.

Materials to bring

You will need a computer or laptop with with wifi access.  You may also require pen and paper for note taking.

Suited to

Perfect for anyone whose professional role involves writing – but who has not had formal training in effective business writing.

Additional notes

Participants will be asked to provide a piece of their own business writing (2-3 pages maximum), one week prior to commencement of the workshop, so they are able to receive first-hand feedback. Examples of business writing include: reports, grant applications, emails, business letters, tenders etc.  Participants are also encouraged to contribute to group discussions.

Outcome

Participants will gain critical knowledge in structuring and writing business materials that will greatly increase their chances of achieving their business communication goals and gain confidence in their ability to craft effective business materials. 

Upon finishing the course you will receive a RMIT Certificate of Completion. You can use this as a record to demonstrate the outcomes covered in the course.

Nicolas Brasch facilitator Business Writing

Facilitator: Nicolas Brasch

Nicolas Brasch has been a freelance corporate writer for over twenty years, writing for companies and organisations of all sizes, across many sectors. He has provided training to many of these organisations, greatly improving their communication output. He coordinates two of the professional writing courses at Swinburne University, teaches business writing at RMIT, is Chair of Writers Victoria, and host of The Garret podcast.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer