Digital Marketing Strategy + Campaigns
This bundle provides the strategic and tactical knowledge and skills to plan and execute a successful digital marketing campaign.
- Identify and articulate critical customer audiences
- Evaluate fundamentals of effective SEO and SEM
- Identify critical components of paid and organic social media marketing
- Design and develop digital marketing strategies using key digital tactics and techniques
- Identify campaign goals, audience, and key channels for success
- Set up tracking and campaigns
- Evaluate campaign and optimise performance
- Find efficiencies and best practice with automation, integration, and overcome common marketing problems
Walk away with two practical portfolio projects; creating a digital marketing strategy, and executing and measuring a digital marketing campaign.