Digital Marketing Strategy + Campaigns



This bundle provides the strategic and tactical knowledge and skills to plan and execute a successful digital marketing campaign. ​

Skills and learning outcomes



  • Identify and articulate critical customer audiences​
  • Evaluate fundamentals of effective SEO and SEM​
  • Identify critical components of paid and organic social media marketing​
  • Design and develop digital marketing strategies using key digital tactics and techniques​
  • Identify campaign goals, audience, and key channels for success​
  • Set up tracking and campaigns​
  • Evaluate campaign and optimise performance​
  • Find efficiencies and best practice with automation, integration, and overcome common marketing problems

How does it work ?

Walk away with two practical portfolio projects; creating a digital marketing strategy, and executing and measuring a digital marketing campaign.​

When can I do it ?

Program overview-