Digital Marketing Strategy
In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns.
In this course, you’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.
You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.