Marketing Analytics and Insights

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Overview

This course is helpful to any marketer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.


Who this course is for:

  • Junior-mid marketing professionals or brand managers wanting to learn how marketing data can drive better decision making​
  • Agency consultants and senior managers looking to visualise the data and create actionable insights for their teams​

Recognition

After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.

Content

  • Data-driven storytelling​​
  • Various analytics platforms tools​​
  • 360 view of a customer​​
  • Data triggered automated campaigns​​
  • 1:1 personalisation​​
  • Data ethics and GDPR​​
  • Cohort analyses​​
  • Understanding CRM data​​
  • Data-driven planning​

How does it work ?

Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.

When can I do it ?

Pre-requisite

None
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