Marketing Analytics and Insights
This course is helpful to any marketer and anyone else looking to upskill their data analytics skills. You`ll interpret industry trends, build marketing strategies and learn how to personalise marketing messages. In other words: pull up your sleeves and get these numbers working for you.
Who this course is for:
- Junior-mid marketing professionals or brand managers wanting to learn how marketing data can drive better decision making
- Agency consultants and senior managers looking to visualise the data and create actionable insights for their teams
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
- Data-driven storytelling
- Various analytics platforms tools
- 360 view of a customer
- Data triggered automated campaigns
- 1:1 personalisation
- Data ethics and GDPR
- Cohort analyses
- Understanding CRM data
- Data-driven planning
Using real world business cases this is a hands-on course that will take you through 15 individual exercises designed to upskill you from a data newbie to data pro. You will be exposed to various industry platforms and tools and get 1:1 mentor sessions with experts along the way.