Artificial Intelligence in Marketing
This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.
This course is all about using real world business examples to help you get a solid understanding on how to manage AI from a strategy and capability perspective.
You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.