Artificial Intelligence in Marketing

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Overview

This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel.


Ideal for mid-senior managers, programmers, and consultants looking to understand how they can use AI technology and data to enhance their marketing efforts.

Recognition

After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.

Content

  • AI marketing management
  • Extended reality marketing management
  • Mar-tech management
  • Voice-based search strategy
  • Chat-bot strategy
  • Marketing automation

How does it work ?

You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.

When can I do it ?

    Apologies, there are no available sessions to enrol into right now.

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