Lean Marketing and Branding
Every business, no matter how large or small, needs effective marketing to thrive and expand. But advertising isn’t cheap, and marketers who know how to do more with less – who can make a marketing budget go further and be more effective – are always in demand.
This course gives you a solid grounding in creating a marketing plan that makes the most out of a limited marketing spend. You’ll learn strategies for effectively identifying and targeting audience segments, and how to use digital marketing techniques to make sure your message is reaching the right people and having the maximum impact.
Skills and learning outcomes
Resourcefulness, self-management, planning and organising, creative problem-solving, critical thinking, and digital literacy.
- Identify and define a target audience
- Define a marketing approach for a target market
- Select appropriate marketing channels and methods
- Create a simple lean marketing plan
- Market Research
- Customer research methods
- Target customers and markets
- Customer Personal maps
- Brand messaging
- Key marketing messages
Marketing channels and methods
- Web presence
- Social media channels
- Resourcing and funding