Artificial Intelligence in Marketing

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89% of companies are already experimenting with AI, with the biggest areas of focus on personalisation, content creation and market segmentation (BCG,2023). Our AI in Marketing course focuses on practical applications, ethical considerations, and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape. 

Designed by industry experts for both experienced and aspiring marketing professionals, you'll learn how to evaluate, justify, design and implement AI for strategic and responsible marketing practices. You'll also be given access to Microsoft Copilot with Commercial Data Protection so you can practice using AI as study. 

As you progress through this course, you'll move from conceptualisation to implementation, crafting an AI enables strategy to bring your ideas to life, ensuring they match your marketing approach and organisational objectives. 


After completing an RMIT Future Skills course, you will earn an RMIT certificate and credential which can be validated, recognised and shared on social media platforms.


By the end of this course you'll be able to: 

  • Evaluate a range of AI technologies to determine their potential for strategic integration within marketing activities 
  • Justify the use of a selected AI technology to improve specific marketing operations and outcomes 
  • Design an initiative for implementing AI technology within a marketing activity 
  • Utilise appropriate strategies for responsible AI marketing practices 

How does it work ?

Throughout this course, you'll select, implement and justify the use of AI and Martech to enhance marketing operations while emphasising responsible AI practices aligned with organisational objectives. At the end of the course, you'll present your initiative that uses AI technology to improve an existing marketing activity in a 5-minute video. Justify your rationale with supporting documentation. 

When can I do it ?


Marketing fundamentals experience working either client or agency side with an understanding of marketing techniques and strategy.