Content and Social Media Marketing

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With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd?  Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.  

Our Content and Social Media Marketing course is

designed for small to medium business owners and

entrepreneurs looking to gain practical skills, tools,

and tactics to launch and scale successful startups

and businesses. This course is also ideal for junior marketers aiming to maximise their

social and content marketing efforts and upskill to stay relevant in this fast-evolving industry.


After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.


  • Design, implement, and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business from existing customers 
  • Create, distribute and manage content through owned channels to grow and manage audiences and earnings 
  • Critically analyse content and asset selection and justify its use in a content and social media plan 

How does it work ?

Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise. 

When can I do it ?