Defining U



*This credential is only available to current RMIT students

Secure employment, land an internship, or sell to more clients with a well-defined personal brand. Today's employees, recruiters and clients regularly engage people on the basis of their personal brand.

Throughout this credential we will explore the idea of personal branding, what it is, what it isn't, and how it can help you succeed in your career.

Skills and learning outcomes

  • Recognise the importance of personal branding in today's career market
  • Identify the key three elements of personal branding
  • Identify the common mistakes people make in personal branding


Module 1: Personal branding

Module 2: How can personal branding help you?

Module 3: The three keys to a great personal brand

Module 4: How to create a personal brand

How does it work ?

Successful completion of this badge will require you to compile a brief summary on what you have learned about personal branding and how you can use it to progress your career.

When can I do it ?