Course Title: Luxury Fashion Business Management

Part A: Course Overview

Course Title: Luxury Fashion Business Management

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM4184	Brunswick Campus	Postgraduate	350H Fashion & Textiles	Face-to-Face	Sem 1 2017, Sem 1 2018, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022, Sem 2 2022, Sem 2 2023

Course Coordinator: Dr Stephen Wigley

Course Coordinator Phone: +613 9925 9548

Course Coordinator Email: stephen.wigley@rmit.edu.au

Course Coordinator Location: B511 F02 R005

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed knowledge:
Marketing, marketing management and implementation.
 

Course Description

The luxury segment of the fashion industry is currently providing significant challenges for today’s luxury brand marketer. Escalating raw material costs, economic meltdowns, and political instability play havoc in this global luxury fashion business. Coupled with the changing nature of the global luxury fashion client and the challenges that the internet has brought to the fashion luxury industry, new strategies are required to meet the demands of this fast paced industry.

Your learning in this course will focus on aspects of luxury fashion business marketing, to enable you to meet these challenges head on.

In this course you will explore topics such as: the importance of heritage to luxury branding, the changing nature of the global luxury consumer, the pros and cons of licensing, the importance of the couture line and celebrity endorsements, the luxury environment, luxury brand strategies and brand extension strategies, online strategies, the importance of new emerging markets such as China, counterfeiting and what the future may hold for luxury fashion brands.
 

Objectives/Learning Outcomes/Capability Development

As this is an option course, only Course Learning Outcomes will apply.  

Course Learning Outcomes

On successful completion of the course you will be able to:

CLO1: Critically analyse, synthesise and reflect on complex theories and recent developments which relate to global luxury fashion.

CLO2: Research and creatively solve problems, demonstrate expert judgement and ethical responsibility relating to the luxury fashion business.

CLO3: Investigate emergent global entrepreneurial issues in luxury fashion areas and strategically respond to their impact.

CLO4: Professionally communicate propositions, processes and outcomes of your investigation and analysis of the luxury brand industry and market. 

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion entrepreneurship problems.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

 

 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Continuous course assessment will consist of three summative assessments. The details of assessments will be given to you at the start of the course. Information about performance standards required for each assessment task are detailed in the assignment area of Canvas. 

Assessment Tasks: 

Assessment Task 1: Luxury Brand Presentation (Group) (20%), CLOs: 1 & 4 

Assessment Task 2: Brand Strategy Essay (Individual) (35%), CLOs: 2 & 3 

Assessment Task 3: Strategic Plan (Group) (45%), CLOs: 1, 3 & 4 

Feedback will be given on all assessment tasks. 

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.