Course Title: Introduction to Fashion Marketing
Part A: Course Overview
Course Title: Introduction to Fashion Marketing
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1446 |
Brunswick Campus |
Undergraduate |
350H Fashion & Textiles |
Face-to-Face |
Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022, Sem 2 2022, Sem 1 2023, Sem 2 2023, Sem 1 2024 |
MKTG1447 |
RMIT University Vietnam |
Undergraduate |
350H Fashion & Textiles |
Face-to-Face |
Viet3 2020, Viet1 2021, Viet3 2021, Viet3 2022, Viet2 2023, Viet1 2024, Viet2 2024 |
Course Coordinator: Dr Tony Cooper
Course Coordinator Phone: +61 3 9925 9548
Course Coordinator Email: tony.cooper2@rmit.edu.au
Course Coordinator Location: B511 F01 R001
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None.
Course Description
In this course you will be introduced to the principles of fashion marketing. You will analyse national and global fashion brands, across the spectrum of market levels.You will develop the analytical skills necessary for the development of effective and professional fashion marketing plans. You will collaborate to plan creative fashion marketing solutions.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
In this course you will develop the following program learning outcomes:
PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.
PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise.
PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
CLO 1: Apply theoretical knowledge of marketing theory and practice to fashion markets and enterprises.
CLO 2: Analyse and evaluate market environment information applicable to fashion enterprises.
CLO 3: Identify market challenges and opportunities and apply them to fashion enterprise strategies.
CLO 4: Demonstrate effective research, analysis and data reporting skills to present a professional marketing plan.
Overview of Learning Activities
Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment Tasks:
Assessment 1: Sustainable Development Goals (SDG) Activity (10%) CLOs: 1 & 2
Assessment 2: Fashion Marketing Audit (30%) CLOs: 2 & 4
Assessment 3: Brand strategy (30%) CLOs: 1,2, & 3
Assessment 4: Communication Plan (30%) CLOs: 1,2,3 & 4
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.