Course Title: Advertising Capstone Project
Part A: Course Overview
Course Title: Advertising Capstone Project
Credit Points: 12.00
Course Coordinator: Fiona Finn
Course Coordinator Phone: +61 3 9925 0187
Course Coordinator Email: fiona.finn@rmit.edu.au
Course Coordinator Location: Building 9 level 5
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
Assumed knowledge
This is a capstone course in the BP354 Bachelor of Professional Communication program and should be completed in the final year of the program.
Course Description
Through this capstone course you will showcase the knowledge and skills you have acquired throughout the program, and prepare to launch into professional practice or future study.
In this course, you will propose and work on an industry project of your choice (individually or collaboratively). In this Work Intergrated Learning (WIL) Project, you will work with an industry mentor and throughout the Semester, your mentor will provide you with guidance and feedback on your project.
In this course you will develop your folio, CV, presentation and networking skills. The course culminates in ‘Pitch Night’ where you will present yourself and your folio to key industry people. After Pitch Night you will reflect on your experience throughout the course.
This is a designated Work Integrated Learning (WIL) course for the Advertising major. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/ or community is integral to your experience.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes:
- PLO1: Practise professional communication in diverse contexts while actively contributing to a more sustainable world and engaging with First Nations and globally inclusive perspectives.
- PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts.
- PLO3: Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change.
- PLO4: Use digital, professional and interpersonal skills, and engage with emergent technologies to help solve problems, innovate, and collaborate
- PLO5: Establish and continue to grow communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts.
- PLO6: Employ intellectual independence and critical thinking to engage with information, make sound evidence-based decisions, actively challenge assumptions, and undertake research that is ethical, creative and reflective.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Critically analyse advertising and consumer behaviour to respond to real-world communication objectives.
- Develop high-level creative and strategic solutions to communication problems and opportunities as a response to a client’s business objective.
- Produce a portfolio of work that showcases creative and strategic skills to a professional standard.
- Critically reflect on your own practice and the feedback you receive from others.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as studios, project work, an industry seminar series, class discussion, individual and group activities.
You can expect to receive industry/community feedback.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.
Assessment Tasks
Assessment 1: Individual or Team Assignment – Project proposal [25% Addressing CLOs: 1 & 2]
Assessment 2: Individual Assignment - Folio/Case Study [40% Addressing CLOs: 2, 3 & 4]
Assessment 3: Individual or Team Assignment - Project Presentation [35% Addressing CLOs 1, 2, 3, 4]
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services: https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment https://www.rmit.edu.au/students/student-essentials/assessment-and-exams