Course Title: Content Creation for Digital Engagement
Part A: Course Overview
Course Title: Content Creation for Digital Engagement
Credit Points: 12.00
Course Coordinator: Maria Stratford
Course Coordinator Phone: +61 3 9925 5203
Course Coordinator Email: maria.stratford@rmit.edu.au
Course Coordinator Location: Building 9 Level 5
Course Coordinator Availability: Contact Course Coordinator
Pre-requisite Courses and Assumed Knowledge and Capabilities
None.
Course Description
Images and audio are core to professional content production. In this course you will develop and extend your content creation skills using digital tools to produce targeted communication outcomes. You will explore methods for identifying communication gaps and opportunities and consider how storytelling and narrative work across audio, still and moving image to engage audiences.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes:
- PLO3: Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change.
- PLO4: Use digital, professional and interpersonal skills, and engage with emergent technologies to help solve problems, innovate, and collaborate
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Conduct a needs analysis to identify stakeholder needs.
- Analyse and interpret primary and secondary research to shape digital creative outputs.
- Create audio and image content for a range of professional communication contexts and purposes.
- Critically reflect on digital creative practice.
Overview of Learning Activities
You will be actively engaged in a range of learning activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for public relations students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/pr
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment Tasks
Assessment Task 1: Needs Analysis
Weighting: 25%
Addressing course learning outcomes: 1, 2
Assessment Task 2: Portfolio and Reflection (Individual)
Weighting: 45%
Addressing course learning outcomes: 2, 3, 4
Assessment Task 3: Portfolio and Reflection (Group)
Weighting: 30%
Addressing course learning outcomes: 2, 3, 4
Feedback will be given on all assessment tasks.
If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.