Course Title: Internship in Digital Communication
Part A: Course Overview
Course Title: Internship in Digital Communication
Credit Points: 12.00
Course Coordinator: Jay Thompson
Course Coordinator Phone: +61399252021
Course Coordinator Email: jay.thompson@rmit.edu.au
Course Coordinator Location: Building 9 Level 5
Course Coordinator Availability: Contact Course Coordinator
Pre-requisite Courses and Assumed Knowledge and Capabilities
None.
Course Description
The purpose of this Digital Communication Internship is to provide you with the experience of working in digital communication practice in a business, government or community context.
The course aims to provide you with an opportunity to engage with:
- the workings of a part of a digital communication workplace
- how individual’s contribute to an organisation and its outcomes
- organisational and management structures in a digital communication workplace industry
By undertaking an internship, you will develop important digital communication skills for your post-graduation employment, making you work-ready, flexible and adaptable.
Your workplace experience will be supported by learning activities designed to help you critically reflect on your internship experiences. Your internship will run between 80-120 hours and can be with either a local or international employer.
This is a designated Work Integrated Learning (WIL) course for the Digital communication major. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/ or community is integral to your experience.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes:
- PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts
- PLO6: Employ intellectual independence and judgement to engage critically with information, make sound evidence-based decisions, actively challenge assumptions, and undertake research that is ethical, creative and reflective
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Critically analyse where your skills and capabilities intersect with the needs of industry.
- Apply and practice professional communication skills in a variety of professional and/or cultural contexts.
- Engage with diverse workplace environments by applying your digital communication and professional skills and knowledge
- Critically reflect and evaluate where your internship experiences might lead you professionally, for future employment.
Overview of Learning Activities
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment may include essays, reports, reflective papers, creative projects and you will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for public relations students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/pr
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. You will need to demonstrate a basic understanding of the range of research methods available for developing public relations strategies.
Assessment Tasks
Assessment Task 1: Industry profile, 35%, CLO1, CLO2 and CLO4
Assessment Task 2: Internship project, 40%, CLO1, CLO2 and CLO3
Assessment Task 3: Reflection and career application, 25%, CLO1 and CLO2
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.