Course Title: Undertake marketing activities
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5819C
Course Title: Undertake marketing activities
School: 650T TAFE Business
Campus: City Campus
Program: C4222 - Certificate IV in International Trade
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG414A Undertake marketing activities |
Element: |
1. Plan marketing activities 2. Implement and manage marketing activities 3. Review marketing activities |
Performance Criteria: |
1.1 Identify need for marketing activities |
Learning Outcomes
Students will be able to demonstrate:
- literacy skills to read a variety of texts, to prepare general information and papers, and to write formal and informal letters according to target audience
- planning skills to develop implementation schedules
- problem-solving skills to address issues which may affect plans and their implementation.
Details of Learning Activities
Learning activities will comprise workshops conducted in class and class participation (includes LLN Test)
Mini quiz
Preparation and presentation of a Major Marketing Project
Teaching Schedule
WEEK NUMBER
1.
Pre-training review:
• RPL
• LLN
Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard
• Overview of assessment requirements
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
2. Define Marketing
3. Define Marketing (Review) and introduction to Marketing Research
4. Marketing Research (Review) and Introduction to Marketing Strategy
5. Marketing Strategy (Review) and Policy and Procedures
6. Policy and Procedures (Review) and Workshop on Policy and Procedures
7. Communication Media and Introduction to Marketing Plans
8. Individual feedback sessions
9. Review of Weeks 1 to 8 followed by Test
10. Market Analysis and Introduction to Marketing Plans
11. Review of Markets Analysis and Worksop on Marketing Plans
12. Marketing Plans and work on Major Project
13. Presentation of Draft Project in group sessions
14. Submission of Major Project
15. Presentations by groups in class of Major Project
16. Presentations by groups in class of Major Project including any resubmisisons
Learning Resources
Prescribed Texts
None required |
References
• Czinkota, Michael et al, 2008, International Marketing: asia pacific edition, Thompson Learning, USA |
Other Resources
Research on relevant search engines
Access to Library resources
Overview of Assessment
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.
Assessments will incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked to personally demonstrate their assessment to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
1. A mini quiz
2. A Test
3. Production and presentation in groups of a Major Marketing Assignment
Assessment Matrix
Marking Guide (Grading)
After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.
You will receive one of the following grades
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment
This grading is in accordance with the following criteria:
1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements
2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents
3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project
4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material
5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,
Course Overview: Access Course Overview