Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2022
Course Code: GRAP5406C
Course Title: Interpret and respond to a design brief
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C4414 - Certificate IV in Design
Course Contact: Robin Blood
Course Contact Phone: +61 3 9925 4683
Course Contact Email: robin.blood@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kath Deighton
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will learn the skills and knowledge required to interpret and creatively respond to a design brief through the production of work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUADES412 Interpret and respond to a design brief |
Element: |
1 Interpret design brief |
Performance Criteria: |
1.1 Analyse the specifications of design brief 1.2 Establish client for the proposed product/service 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with required personnel 1.4 Source and evaluate information pertinent to design brief |
Element: |
2 Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept that meets design brief parameters 2.4 Refine options and select approach which best meets design brief requirements |
Element: |
3 Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at required stages during design process 3.3 Present and explore different options and creative ideas with client when required 3.4 Reach agreement on concept for work which complies with design brief |
Element: |
4 Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by required documentation |
Element: |
5 Complete production of work |
Performance Criteria: |
5.1 Collect and organise required components for the work 5.2 Produce or monitor the production of work and confirm all parameters of design brief are met 5.3 Document work progress in format required for the nature of the design and requirements of design brief 5.4 Seek client approval for work as required |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study. In-class activities will include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
This unit is co-delivered with CUADIG403 Create visual design components.
| Week 1 |
Orientation activities and introductory classes AT1 - Design Brief 1 |
Q&A session - Record responses |
| Week 2 | Parts A+B - Brandmark - general design and targeted research |
|
| Week 3 | Parts A+B - Develop and present visual ideas/concepts |
Discuss ideas with instructor/peers |
| Week 4 | Completion of Parts A+B |
Submission of AT1 - Parts A+B |
| Week 5 |
Part C - Plan and prepare for production Technical, industry and legal production requirements and processes |
|
| Week 6 |
Part D - Refine and produce design work Develop final design components, whilst trialling different versions |
|
| Week 7 |
Part D - Refine and produce design work Produce final brandmark and brand assets and collate into style guide. |
|
| Week 8 |
Part E - Review process and evaluate design work Reflect on the design work and solutions generated for this brief |
Submission of AT1 - Parts C+D |
| Week 9 | Finalise and submit AT1 documents/files |
Submission of AT1 - Parts A-E and Branding Style Guide |
| Week 10 | AT2 - Design Brief 2 |
Q&A session - Record responses |
| Week 11 | Parts A+B - Illustration/image collage - design and targeted research
|
|
| Week 12 | Parts A+B - Develop and present visual ideas/concepts
|
Discuss ideas with instructor/peers |
| Week 13 | Completion of Parts A+B
|
Submission of AT2 - Parts A+B |
| Week 14 | Part C - Plan and prepare for production |
|
| Week 15 | Part D - Refine and produce design work |
|
| Week 16 | Part D - Refine and produce design work Produce final design work to meet technical & formatting specifications Written design rationale and analysis of process referencing the brief's requirements |
|
| Week 17 |
Part E - Review process and evaluate design work Reflect on the design work and solutions generated for this brief |
Submission of AT2 - Parts C+D |
| Week 18 | Finalise and submit AT2 documents/files |
Submission of AT2 - Parts A-E and Look book Cover Design |
| Week 19 | Assessment Week |
|
Learning Resources
Prescribed Texts
References
Other Resources
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing
and subject specialist help via your Liaison Librarian: http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.
Assessment Tasks
Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
Assessment Task 1 - Design Brief 1
Parts A&B Due Week 4
Parts C&D Due Week 8
Parts A-E Due Week 9
Assessment Task 2 - Design Brief 2
Parts A&B Due Week 13
Parts C&D Due Week 17
Parts A-E Due Week 18
At the completion of the course you will be assessed for competency.
Competency-based assessment is as follows:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview