Course Title: Produce commercial photo images
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: VART6262C
Course Title: Produce commercial photo images
School: 345T Media and Communication
Campus: City Campus
Program: C5309 - Diploma of Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Eddie Javier & Andrew Gash
Phone: 0399254774
Email: eddie.javier@rmit.edu.au,
andrew.gash@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will be required to produce commercial photo imaging products for art directors and other clients.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPHI521A Produce commercial photo images |
Element: |
1. Establish and define requirements for a range of commercial projects. |
Performance Criteria: |
1.1 Evaluate requirements of client brief for a range of commercial photo imaging shoots |
Element: |
2. Prepare for shoot |
Performance Criteria: |
2.1 Research and adopt professional practice arrangements for shoot and confirm with appropriate people |
Element: |
3. Shoot images, proof and optimise work to client specifications |
Performance Criteria: |
3.1 Capture in-production images to agreed style and content within shoot context |
Element: |
4. Wrap up and review shoot. |
Performance Criteria: |
4.1 Check and reinstate equipment, studio and props |
Learning Outcomes
On successful completion of this course you will be able to produce commercial photoimaging products with an advertising, architectural, commercial, fashion and industrial outcome.
Details of Learning Activities
Learning activities will consist of:
In class activities include, but are not limited to:
practical exercises
group discussion
teacher directed group activities/projects
work shopping of students’ own projects
Out of class activities include, but are not limited to:
online research
independent project based work
Teaching Schedule
Week | Class content | Assessment due |
Week 1 | Intro to Commercial Course guide discussion Assessment discussion *Brief Assessment Task 1 |
|
Week 2 | Assessment work Research practice in class. *Submission Assessment.
|
|
Week 3 | *Lighting on location – portable flash In class demonstration, Studio portable flash.
|
|
Week 4 | *Lighting on location – portable flash In class demonstration, Location portable flash.
|
|
Week 5 | *Brief Assessment task 2 Advertising/editorial - technology. [Lighting appropriate to topic/subject Specialised metering Illumination ratios] *Submission. Assessment in class.
|
|
Week 6 | Assessment work, continued Studio Practice of Assessment Task 2. See above.
|
|
Week 7 | Assessment work, continued Studio Practice of Assessment Task 2. See above.
|
|
Week 8 | *Submission. Assessment in class. *Group critique of Assessment Task 2.
|
Assessment Task 2 (Image) Due - Graded in class on server.
|
Week 9 | *Brief Assessment Task 3 Advertising/commercial – still life. [Lighting appropriate to topic/subject Specialised metering Illumination ratios] *Submission. Assessment in class.
|
|
Week 10 | Assessment work, continued Studio Practice of Assessment Task 3. See above.
|
|
Week 11 | Assessment work, continued Studio Practice of Assessment Task 3. See above.
|
|
Week 12 | *Submission. Assessment in class. *Group critique of Assessment Task 3
|
Assessment Task 3 (Image) Due - Graded in class on server. |
Week 16 |
Week 16 * Final folio submission. (to be presented as a folio of 10 – 15 images – digital) Final folio will comprise of works generated in:
|
Learning Resources
Prescribed Texts
http://acmp.com.au/ |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
lynda.com
Overview of Assessment
Assessment tasks in this course include: written assignments and practical tasks
Assessment Tasks
To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.
Assessment Task 1 - Ungraded Due week 2.
Research – catalogue quotation
After assessment brief you, as part of your prescribed groups, are to research and submit a minimum of 2 catalogues e.g. Davis Jones, Myer etc. sourced from web, magazine and discussion with your teacher.
Assessment Task 2 (Research) Graded - Due week 5 - in class on server.
Advertising/Editorial - mobile phone - technology
After assessment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.
This will be done in Week 5.
Execute Studio shoot during class in the prescribed manner
Assessment Task 2 (Image) Graded - Due week 8 - in class on server.
Assessment Task 3 (Research) Graded - Due week 9 - in class on server.
Advertising/Commercial - still life
After assessment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.
This will be done in Week 9.
Execute Studio shoot during class in the prescribed manner
Assessment Task 3 (Image) Graded - Due week 12 - in class on server.
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: www.rmit.edu.au/students
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Course Overview: Access Course Overview