Course Title: Write content for a range of media
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: COMM7310C
Course Title: Write content for a range of media
School: 345T Media and Communication
Campus: City Campus
Program: C5314 - Diploma of Professional Writing and Editing
Course Contact: Program Administration
Course Contact Phone: +61 3 9925-4815
Course Contact Email: mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Dzintra Boyd
Email: dzintra.boyd@rmit.edu.au
Phone: 9925 4269
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course is designed to develop the skills and knowledge to write both original and re-purposed content for specific audiences using a range of media.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFWRT301A Write content for a range of media |
Element: |
1. Prepare to write content |
Performance Criteria: |
1. Identify production requirements for content with relevant personnel and according to organisational procedures 2. Identify purpose of content and other factors that have implications for the way content will be written 3. Identify text -based content that may be incorporated and referenced, and organise copyright clearances as required 4. Use a range of additional sources to find information where there are perceived gaps in text-based content 5. Identify needs and perspectives of target users and audience with reference to a range of user data 6. Generate a range of ideas relevant to purpose of the content to be written 7. In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles |
Element: |
2. Draft content |
Performance Criteria: |
8. Classify, structure and sequence content so that it is easy to read or navigate 9. Draft content using writing and communication principles 10. Draft content using writing techniques appropriate to purpose of the content 11. Provide captions or descriptions for media assets as required 12. Apply presentation techniques to enhance readability 13. Refine and redraft content until it meets creative requirements 14. Proofread content and conduct readability tests if appropriate 15. Submit final draft to relevant personnel for consideration and review |
Element: |
3. Finalise content |
Performance Criteria: |
16. Incorporate feedback from relevant personnel into final content 17. Submit content by agreed deadline according to organisational procedures 18. Note areas for improvement in own area of responsibility and take action accordingly |
Learning Outcomes
Details of Learning Activities
In-class activities may include:
- Lectures
- Guest lecture
- Class presentations
- Group discussions
- Teacher directed group activities/projects
- Class exercises to review discussions/lectures
- Workshopping of student projects
- Analysis/critique of relevant reading material
Out-of-class activities may include:
- Online research
- Independent project based work
Teaching Schedule
Please note that below is the proposed schedule though there may be minor adjustments due to guest speaker availability.
Week |
Class Content |
Assessment |
Wk 9 |
Introduction, explanation of course structure and assessment Assessment 1 assigned: Write a script
|
|
Wk 10 |
Analysing videos and animations for organisation purposes
|
|
Wk 11 |
Workshopping your drafts scripts Preparing for a client briefing – identifying interview questions Assessment 2 assigned: Media assignment
|
Assessment 1 due: Write a script |
Wk 12 |
Interview with client (For those who intend taking the client-based brief, your attendance is essential; also recommended for everyone.)
|
|
Wk 13 |
Writing and compiling media kits – purpose, layout, presentation, writing style Readability statistics – ensuring your copy is easily read for your audience
|
|
Wk 14 |
Social media as a communication tool – market analysis and strategy, different platforms and their purposes Social media copyrighting decks
|
|
Wk 15 |
Social media – content creation Sourcing and manipulating text and images.
|
|
Wk 16 |
Workshopping of your assignments Guest speaker
|
Assessment 2 due: Media assignment |
Learning Resources
Prescribed Texts
References
Other Resources
All required resources will be provided by the teacher on Blackboard.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
- participation in written exercises, in clss and online
- oral presentations
- the application of learned skills and insights to your writing tasks.
Assessment Tasks
To demonstrate competency in this course you will need to complete both assessment tasks to a satisfactory standard. After you have achieved competency, you will be graded for both assessments. You will receive feedback on all assessment (refer to Blackboard for assessment criteria).
Assessment 1: Script writing assignment (Graded 40%)
Due: Week 11, midnight Sunday 30 April
You will draft a script for an animation or video according to the needs of the client, audience and production requirements.
Assessment 2: Media assignment (Graded 60%)
Due: Week 16, midnight Sunday 4 June
You will prepare a range of media content for a client. This content will include a media kit, social media analysis and social media content.
Graded assessment in this course uses the following grades:
|
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. Please refer to the course Blackboard site or discuss with your teacher.
Other Information
Other information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students
How to submit work
Your assessment brief will specify how you should submit your work – as hard copy, digital copy or electronically through Blackboard. When you submit your work, you must include a declaration of authorship.
For submissions on Blackboard, you need to agree to an assessment declaration when you submit.
For all other submissions, you must complete and sign a submission cover sheet for every piece of submitted work.
http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz
Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. We strongly advise that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
We request that you speak to your teacher if regular attendance becomes difficult.
Assessment feedback
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
http://www1.rmit.edu.au/browse;ID=qwxbqbg739rl1
Student progress
Monitoring academic progress is helps us to assist you in achieving your learning potential.
http://www1.rmit.edu.au/students/acadprogress
Adjustments to assessment
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
http://www1.rmit.edu.au/browse;ID=kehn9bz22r41
Academic integrity and plagiarism
Academic integrity is about the honest presentation of work that is your own. RMIT University has a clear policy on plagiarism (see web page for more detail).
http://www1.rmit.edu.au/students/academic-integrity
Credit Transfer and Recognition of Prior Learning (RPL)
Credit Transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
http://www1.rmit.edu.au/students/enrolment/credit
Course Overview: Access Course Overview