Course Title: Develop and implement event management plans
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: MKTG8035C
Course Title: Develop and implement event management plans
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5336 - Diploma of Fashion Styling
Course Contact: Anni Juracich
Course Contact Phone: +61 3 9925 9236
Course Contact Email: anni.juracich@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Michelle Interlandi
michelle.interlandi@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this course
Course Description
In this course you will actively participate in styling events including a fashion runway from concept and planning to after show activities. You will be required to build and sustain an innovative collaborative team environment to achieve set outcomes and develop and implement event concept and management plans. This unit is delivered and assessed with BUSM8860C (BSBINN502) Build and sustain an innovative work environment BUSM8859C (SITEEVT012) Develop event concepts.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SITEEVT014 Develop and implement event management plans |
Element: |
1. Define planning requirements. |
Performance Criteria: |
1.1.Analyse event information, scope and objectives to determine planning requirements. 1.2.Identify requirements for consultation and involvement of stakeholders in plan development. 1.3.Assess the impact of internal and external factors on event plan. 1.4.Determine scope, nature and format of event plans |
Element: |
2. Develop event plan. |
Performance Criteria: |
2.1.Consult with stakeholders to facilitate their input and effective event planning. 2.2.Identify risk, regulatory and sustainability issues and incorporate into plan. 2.3.Take account of interrelationships between different event components and their impact on planning. 2.4.Integrate financial, human and physical resource specifications into plan. 2.5.Develop systems and procedures to support the planned event. 2.6.Develop an internal and external communications strategy. 2.7.Negotiate and agree on event plan with stakeholders. 2.8.Agree on evaluation criteria for event success. 2.9.Finalise event plan, clearly identifying priorities, timelines, and responsibilities. |
Element: |
3. Monitor event plan. |
Performance Criteria: |
3.1.Implement and monitor activities according to agreed timelines. 3.2.Provide support and assistance to colleagues involved in implementing the plan. 3.3.Monitor implementation of integrated plan for multiple event components to ensure cohesive planning. 3.4.Assess and respond to the need to adjust plan, systems and procedures. 3.5.Provide progress and other reports as required and according to event requirements. |
Element: |
4. Evaluate event and event plan. |
Performance Criteria: |
4.1.Obtain feedback from stakeholders according to predetermined evaluation criteria. 4.2.Evaluate event for operational service efficiency, quality and achievement of objectives. 4.3.Review and assess effectiveness of event plan in delivering outcomes, and identify deficiencies. 4.4.Use information to enhance future event planning |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities may include tutorials, workshops and simulated projects. Activities are structured for you to experience what it's like to work as a stylist on fashion shows and events. This experience will come from simulated and real life events where you will work as part of a team to assist and oversee projects. You will be required participate in problem solving activities, post event analysis and discussions.
Teaching Schedule
Week |
Content |
To Do Breakdown/Activities |
01 |
What is involved in working as a team?
Overview of What’s Involved in organising an event
Plan to be drawn up to achieve the goal |
Ice breaker – NIDA Trust exercise:
Ice breaker- communication exercise: Back to back drawing- work out shapes
Each student to research an event and answer:
|
02 |
How a fashion show is put together- the steps required The importance of a stylist/producer The necessity of a stylists kit Q&A with Event Management Director Brief in Assignment 1 |
Co-ordinate & style for a show a selection of clothes & accessories brought into class- work in 3 teams- evaluation Out of class activity: research 2 recent fashion shows; 1 overseas, 1 local which you admire & give reasons why Present to class the following week |
03 |
Unpack last week’s out of class activity Overview of RMIT Open Day fashion show on 11 August plus extra activities & displays planned for the day Draw up timelines for show The various responsibilities/tasks involved in putting on the fashion show Brief in Assessment task 2 |
Brainstorming of ideas for Open Day- displays -extra activities -music suggestions Discuss assessment task 2 criteria
|
04 |
Taking a holistic approach to the event, chart all the responsibilities involved for the Open Day fashion show plus activities & displays Allocate students to tasks Overview of dealing with key people in an event Putting together a hair & makeup brief for the show |
Using your knowledge of fashion trends from your other class put together the top 4 trends you would use in a fashion show you were styling; search for visual references including how to style each trend- present to class Out of class activity: Compile a brief for the hair & make up style for the Open Day fashion show- show references |
05 |
Unpack last weeks out of class activity Drawing together all the elements of the Open Day Fashion Show Assessment Task 1 due |
Hands on follow up of responsibilities
|
06 |
Post show analysis of the Open Day Fashion Show Brief in Assignment 3 |
Hands on follow up of responsibilities
|
07 |
First discussion on student show - students will plan & execute
|
Discussion in class on what worked & what did not work How each student felt about their allocated role & what they learnt |
08 |
Location of the show The various steps required Draw up timelines for the show Assessment Task 2 due |
Out of class activity: Start researching Images of top to toe looks using hats& bags suitable for the races Discuss and unpack Assessment 3 |
09 |
Unpack out of class activity from week 8 Event planning: Your event objectives should be SMART Your event should be FAMOUS Explanation what each letter stands for Collating ideas for the Students’ show Aim to foster innovation -where clothes will come from -who will supply shoes -who will supply hats - where will models come from -a choreographer |
Work out ways to use social media to publicise the show
Plans for a fashion shoot of one of the outfits to be used in publicity |
10 |
Consolidation of all aspects of the students’ show so planning can begin in detail |
Commence mood boards for the show: Styling references Hair & make up references |
11 |
Working on students’ show |
Fashion shoot executed |
12 |
Working on Student’s show |
Hands on event responsibilities |
13 |
Students’ show - post show analysis |
Reflection on student Follow up posting images on social media |
14 |
Q&A with a leading event specialist |
Questions from students |
15 |
Recap on principles of event management Assignment 3 due |
Feedback & questions from students |
16 |
Feedback sessions |
Learning Resources
Prescribed Texts
References
Other Resources
You will have access to a simulated styling design workroom, fitting rooms and facilities such as computer laboratories as required.
The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides;
http://rmit.libguides.com/fashionstyling
The Library provides guides on academic referencing; http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)
Overview of Assessment
Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to actively participate in styling events including a fashion runway from concept and planning to after show activities. To successfully complete this course students must demonstrate competency in all elements as listed.
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
Assessment Task 1 - Case Study
Due Week 5
You will explore a case study of a fashion event to answer knowledge questions and create a workspace for collaboration that encourages innovation and creativity.
Assessment Task 2 - Event Processes
Due Week 8
You will explore how to develop event concepts and implement event management plans that are innovative and encourage creative approaches
Assessment Task 3 - Staging an Event
Due Week 15
You will be provided with the event parameters and you will explore the creative activities in putting together an event. You will monitor and evaluate the event.
Assessment Matrix
A competency matrix is available. If you want to view the matrix please contact C5336@rmit.edu.au
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
https://www.rmit.edu.au/students/support-and-facilities/student-support
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview