Course Title: Produce creative work
Part B: Course Detail
Teaching Period: Term1 2021
Course Code: OMGT5049C
Course Title: Produce creative work
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5359 - Diploma of Graphic Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9988
Course Contact Email: Ruth.Wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ann Langusch
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
In this course you will develop the skills and knowledge required to plan and produce creative work in any media. The work will be produced through exploration of ideas, techniques, tools, equipment and materials. You will who are develop your technical and conceptual skills in the area of creative typography.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPPR301 Produce creative work |
Element: |
1. Source ideas for creative work |
Performance Criteria: |
1.1 Select and review cultural, historical and contemporary information relevant to creative work 1.2 Extract and evaluate key ideas and concepts relevant to own work 1.3 Identify personal creative goals and gather information from a range of sources to develop ideas |
Element: |
2. Refine and communicate ideas |
Performance Criteria: |
2.1 Refine ideas through experimentation with tools, techniques, and elements and principles of design specific to the creative work 2.2 Confirm ideas and techniques based on research, experimentation and discussion with key people 2.3 Discuss and present ideas and information about the work in ways appropriate to context and audience |
Element: |
3. Plan and produce creative work |
Performance Criteria: |
3.1 Identify and plan work processes and resources required to produce the proposed creative work 3.2 Organise resources and work space based on the plan of work 3.3 Use and adapt resources safely and sustainably to realise ideas, showing proficiency with chosen techniques and resolving any technical problems within scope of own role 3.4 Create a record of the work that shows the process of development |
Element: |
4. Finalise and review work |
Performance Criteria: |
4.1 Clean and maintain tools and work area, dispose of waste sustainably, and store equipment and materials safely 4.2 Review own work for technical proficiency and success in communicating ideas 4.3 Review process of creating work and its final outcome through self-evaluation and questioning others 4.4 Use relevant information from review to plan future skills development |
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a classroom or online using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
Reference mode of delivery for this course: face-to-face or online
In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• lectures
• design activities or projects
• seminar presentations
• group projects
• peer learning
• peer teaching and class presentations
• group discussion
• independent project based work
• teacher directed group activities/projects
• studio practice in computer lab and classroom
• tutorials
• ‘workshopping’ of student projects including peer/lecturer feedback
• other activities as decided by teaching staff
Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision
Teaching Schedule
| 1 | Course introduction and overview. Intro to lettering tools. |
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| 2 |
Assessment Task 1. Develop techniques and ideas for lettering design Early history of writing. History of alphabet and lettering to Roman era. AT1 Ex 1 Calligraphy. Alphabet of Roman capitals (skeletal/monoline) referencing proportions. Intro to broad nib. Draft Roman capitals with broad nib. |
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| 3 |
Scripts of the middle ages. Uncial and Foundational scripts, AT1 Ex 2 & 3 |
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| 4 | Gutenberg and the origins of type. |
Research Worksheet A to Canvas |
| 5 | History – Italics. |
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| 6 | History - type classification. AT1 Ex 6 Four classes of serifs. |
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| 7 |
History - High contrast scripts and type. AT1 Ex 7 Copperplate script and Modern Serif lettering exercise with flexible nib. Also brush pen lettering. |
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| 8 |
AT1 Ex 8 Modern Gothic script exercise |
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Mid semester break |
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| 9 |
Refine and prepare folio of exercises for submission.
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• AT 1 • Research Worksheet B to Canvas •Exercise Evaluation sheets x 2 to Canvas |
| 10 |
Assessment Task 2 Custom lettering. Intro to Assessment 2 Custom lettering. Presentation of contemporary lettering and calligraphy. |
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| 11 | Trial text layouts. Present plans in class for feedback. |
Process Doc 1 |
| 12 | Work on Assessment 2 (Custom Lettering), and present work in class for feedback. |
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| 13 | Work on Assessment 2 (Custom Lettering), and present work in class for feedback. |
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| 14 | Finalise and submit Assessment 2, Custom Lettering. |
Assessment 2: |
| 15 | Work on resubmissions if required. Address any gaps in evidence required for Competency |
Resubmit if required |
| 16 | .Address any remaining gaps in evidence required for Competency |
Resubmit if required |
Learning Resources
Prescribed Texts
References
Waters, Sheila, 2014, Foundations of Calligraphy Schulte, E. & Reaves, M. 1994, Brush Lettering, Design Books Godfrey-Nicholls G, Mastering Calligraphy, Chronicle books 2013 Grebenstein M, 2012, Calligraphy Bible, Watson-Guptill Heller, S, Fili, L., 2011. Scripts. Elegant Lettering from Design's Golden Age, Thames & Hudson Middendorp, J. 2012. Hand to Type. Gestalten Irvine, California, 2011. The Art of Calligraphy & Lettering. Walter Foster Publishing, Inc. |
Other Resources
There is a requirement in this unit that students will purchase equipment for lettering exercises. Details are found in the Kit List which is available on Canvas and will be emailed to students on enrolment.
You are advised to look at Canvas for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with some resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Linkedin Learning.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies.
http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing
http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian
http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises and creative activities.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher
Feedback throughout the course may be written, verbal or a combination of both.
Work in class provides the basis for ongoing feedback which should be considered essential for the assessment process.
There are 2 pieces of assessment.
Assessment
Assessment Task1: Develop techniques & Ideas for Lettering Design (a set of lettering exercises which will receive verbal feedback in class prior to submission as a folio of exercise worksheets), plus 2 Research Documents and 2 Exercise Evaluation sheets.
Due week 9
Assessment Task 2: Custom lettering product including 2 Process Documents
Due week 14
This course will be assessed for Competency only. Students are required to demonstrate all learning outcomes to a satisfactory standard to achieve Competency. Your course assessment matrix is as follows:
CA - Competency achieved
NYC - Not yet competent
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves practical exercises, demonstration and production. It is strongly advised that you attend all sessions (whether on Campus or online) in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every assessment task. This statement acknowledges that you are aware of the plagiarism implications. If non-digital submission are also submitted in some form to Canvas they do not require a hard copy submission form. For digital online submission please use e Submission process. Information regarding the eSubmission process
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration. Reasonable adjustment is available and may be applied through the Special Consideration process.
Reasonable adjustment is available and may be applied for through the Special Consideration process.
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management.
Submissions that are assessed as Not Satisfactory can be re-submitted. This is only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview