Course Title: Design and develop an integrated marketing communication plan

Part A: Course Overview

Program: C5378 Diploma of Music Industry (Sound Production)

Course Title: Design and develop an integrated marketing communication plan

Portfolio: Vocational Education

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG8020C

City Campus

TAFE

345T Media and Communication

Face-to-Face

 Term1 2018,
Term2 2018

MKTG8020C

City Campus

TAFE

375T Vocational Design and Social Context

Face-to-Face or Internet

 Term1 2020,
Term2 2021

Course Contact: John Phillips

Course Contact Phone: +61 3 9925 4913

Course Contact Email: john.phillips@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.






Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG523 Design and develop an integrated marketing communication plan

Elements:

1. Determine marketing communication requirements

2. Develop marketing communication brief

3. Design integrated marketing communication strategy

4. Select and recommend media for marketing strategy

5. Develop creative brief

Learning Outcomes

On successful completion of this unit you will have the knowledge and skills to effectively

  • produce an integrated strategic marketing communication plan for presentation to a client, including:
  • definition of target audience
  • analysis of product or service
  • marketing communication functions and media vehicles chosen, with rationale for each
  • creative brief for media options
  • schedule for creative work


Overview of Assessment

Assessment will include evidencing the ability to:

Research and analyse information from a range of sources to investigate a Business opportunity, including:

  • Financial considerations
  • Digital technologies
  • Market size, potential and trends
  • Ethical and cultural requirements of the market
  • Resource availability
  • Review data for potential impact on the market, products, services and customers
  • Match products and services to the business opportunity