Course Title: Promote products and services
Part B: Course Detail
Teaching Period: Term1 2021
Course Code: MKTG8037C
Course Title: Promote products and services
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5382 - Diploma of Product Design
Course Contact: Robin Blood
Course Contact Phone: +61 3 9925 4819
Course Contact Email: robin.blood@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG413 Promote products and services |
Element: |
1. Plan promotional activities |
Performance Criteria: |
1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements 1.2 Plan and schedule promotional activities according to the marketing needs of the organisation 1.3 Determine overall promotional objectives in consultation with designated individuals and groups 1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources 1.5 Develop action plans to provide details of products and services being promoted |
Element: |
2. Coordinate promotional activities |
Performance Criteria: |
2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals 2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel 2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation 2.4 Use networks to assist in the implementation of promotional activities |
Element: |
3. Review and report on promotional activities |
Performance Criteria: |
3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services 3.2 Assess effectiveness of planning processes to identify possible improvements in future activities 3.3 Collect feedback and provide to personnel and agencies involved in promotional activity 3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities 3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities |
Learning Outcomes
Refer to the elements above.
Details of Learning Activities
We will look at practical applications of promotional tools to assist in how you present yourself as a designer. The projects in this course are intended to compliment your final design projects, folio's, resume's and graduate exhibition.
Teaching Schedule
| Week | Topic | Readings and Activities | Assessment |
|
Week 1
|
Introduction to the semester and outline of topics and assessment tasks. Task 1- Issue |
Q& As |
|
Week 2 |
Studio_ACH&T* | ||
Week 3 |
Website development | ||
Week 4 |
Task 1 - Mid task review
|
Task 1 - Mid task review
|
|
Week 5 |
Folios - What to leave out |
Folio compilation What makes a good folio. |
|
Week 6 |
Studio_ACH&T* | ||
Week 7 |
Task 2- Issue | Q&As | |
Week 8 |
Task 1 - Hand in |
Task 1 - Hand in |
Assessment Task 1 - Due for submission |
| Week 9 | Studio_ACH&T* |
|
|
Week 10 |
Resume & Position application - Q&As
|
What makes a good design resume? |
|
|
Week 11
|
Studio | Studio | |
|
Week 12
|
Task 2 - Mid task review | Task 2 - Mid task review | |
Week 13 |
Studio_ACH&T* |
||
Week 14 |
Studio - Package up | Studio - Package up | |
Week 15 |
Task 2 - Hand in | Task 2 - Hand in |
Assessment Task 2 - Due for submission |
Week 16 |
Assessment Week | Assessment Week | Assessment Week |
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
*ACH&T = Analyse Cultural History and Theory. Note that this course will be delivered in the same class time as Part 2 of OART 5007C Analyse cultural history and theory. Assessment tasks will be separate.
Learning Resources
Prescribed Texts
References
Other Resources
Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.
The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab https://www.rmit.edu.au/students/study-support/learning-lab
Study Support https://www.rmit.edu.au/students/study-support
Overview of Assessment
Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
•direct observation of the candidate promoting products and services to customers
•oral or written questions to determine product knowledge
•case studies to test knowledge of appropriate products and services for different contexts, customers and situations
•role plays in which the candidate demonstrates up-selling techniques
•projects to promotional ideas or suggestions for a particular product or service
•project to research customer preferences for a particular enterprise or context
•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
The RMIT student charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment Tasks
Assessment Task 1: Planning and Coordinating
Due Week 8*
Assessment Task 2: Reviewing Promotional Activities
Due Week 15*
*Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Course Overview: Access Course Overview