Course Title: Plan, implement and manage content marketing

Part A: Course Overview

Program: C5425 Diploma of Social Media Marketing

Course Title: Plan, implement and manage content marketing

Portfolio: Vocational Education

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au

Course Description

This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation.

It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets.

This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisites for this unit.

National Competency Codes and Titles

National Element Code & Title:	NAT10904001 Plan, implement and manage content marketing
Elements:	1 Determine and report on content marketing requirements and opportunities 2 Identify content marketing trends and software required 3 Develop a content marketing strategy and implementation plan 4. Create content assets

Learning Outcomes

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Overview of Assessment

 

 

In order to achieve competency in this unit you must demonstrate the following:

Performance Evidence

The learner must show evidence of the ability to complete tasks outlined in elements and performance criteria of this unit, manage tasks and manage contingencies in the context of the job role. There must be demonstrated evidence that the learner has completed the following tasks:

• develop at least one content marketing strategy

• develop a content marketing implementation plan

• develop a content calendar

• develop at least one content marketing budget

• write a content brief

• create at least one video content asset and at least one image content asset

 

Knowledge Evidence

The learner must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit, manage the task and manage contingencies in the context of the work role. This includes knowledge of:

• business and marketing objectives

• market position analysis

• content marketing auditing

• content marketing opportunities

• legal and ethical standards impacting content marketing

• brand identity

• content marketing software

• content marketing trends

• content marketing key performance indicators

• resource allocation

• freelancer or agency selection processes

• content asset feedback processes

 

Assessment Conditions

Assessment may be conducted in a real or simulated environment using procedures, information, and resources typical of a workplace.

There are no prescribed method/s of assessment for this unit of competency.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing field of work and may include access to: • relevant workplace documentation and resources • case studies or simulated working environments • real situations.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.