Course Title: Establish, build and leverage a personal brand on social media

Part A: Course Overview

Program: C5425 Diploma of Social Media Marketing

Course Title: Establish, build and leverage a personal brand on social media

Portfolio: Vocational Education

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au

Course Description

This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media.

It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media.

This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisites for this unit.

National Competency Codes and Titles

National Element Code & Title:	NAT10904004 Establish, build and leverage a personal brand on social media
Elements:	1. Examine personal brand marketing benefits, opportunities and software 2. Establish personal brand values and attributes 3. Build a personal brand across multiple social media platforms 4. Grow a personal brand and leverage followers

Learning Outcomes

Overview of Assessment

Performance Evidence

The learner must show evidence of the ability to complete tasks outlined in elements and performance criteria of this unit, manage tasks and manage contingencies in the context of the job role. There must be demonstrated evidence that the learner has completed the following tasks for personal brand marketing: ▪ researched at least three market trends for personal brand marketing ▪ evaluated at least one software used for personal brand marketing ▪ developed a personal brand marketing strategy ▪ built a personal brand profile on LinkedIn and at least one other social media platform ▪ built and published one personal brand web asset ▪ created and published one content asset to a social media profile of a personal brand

Knowledge Evidence

The learner must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit, in the context of a marketing related work role. This includes knowledge of: • personal brand marketing benefits • personal brand values • techniques to build a personal brand’s followers • social media platforms used for personal brand marketing • personal brand marketing case studies • personality types • life stages and resources available • personal brand identity • search engine optimisation • personal brand marketing conversion techniques • career or business goals

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the marketing field of work and may include access to: • relevant workplace documentation and resources • case studies or simulated working environments • real situations.  

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.