Course Title: Market new business ventures

Part A: Course Overview

Program: C5426 Diploma of Remedial Massage

Course Title: Market new business ventures

Portfolio: Vocational Education

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Contact: Toby Glennon

Course Contact Phone: +61 3 9925 0320

Course Contact Email: toby.glennon@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.

The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.

Pre-requisite Courses and Assumed Knowledge and Capabilities

There are no pre-requisites for this unit



National Competency Codes and Titles

National Element Code & Title:

BSBESB404 Market new business ventures

Elements:

1. Develop marketing strategy for business venture

2. Establish marketing mix for the business venture

3. Implement marketing strategy

4. Evaluate marketing performance

Learning Outcomes

Please refer to the Elements of Competency above


Overview of Assessment

Assessments may include any of the below :

  • Case studies
  • Quizzes
  • Knowledge assessment
  • Portfolio assessment
  • Role play
  • Clinical logbook 
  • Practical assessments