Course Title: Develop a product range to meet market opportunities
Part A: Course Overview
Program: C5435 Diploma of Product Design
Course Title: Develop a product range to meet market opportunities
Portfolio: Vocational Education
Nominal Hours: 144
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Contact: Robin Blood
Course Contact Phone: +61 3 9925 4683
Course Contact Email: robin.blood@rmit.edu.au
Course Description
This unit describes the skills and knowledge required to design a product range with a set of variations on a specific product made to appeal to different market segments.
It requires the ability to research and analyse market segments, understand market opportunity, identify competitor innovations, establish design requirements, develop design options, plan the design process and provide visual concepts to the client before making a physical representation of the product range.
This unit applies to product designers who design and produce products to meet new market opportunities by discovering unmet customer needs or by making improvements to products for competitive advantages. This includes the development of related products that can be marketed together to similar market segments. Product designers may work independently or as part of a product development team.
Pre-requisite Courses and Assumed Knowledge and Capabilities
Nil
National Competency Codes and Titles
National Element Code & Title: |
VU23429 Develop a product range to meet market opportunities |
Elements: |
1.Research product market 2.Establish design requirements 3.Develop product range options 4.Develop design proposal and project plan 5.Deliver concepts to client 6.Realise product range |
Learning Outcomes
Refer to Elements/Performance Criteria
Overview of Assessment
Assessments will be held throughout the course. Assessment will incorporate a range of methods to assess your performance and the application of your knowledge and skills and may include practical tasks, project,direct observation including exploration of and experimentation with techniques,written and/or oral questioning and discussions to assess your knowledge and understanding of this unit.