Course Title: Research and apply concepts and theories of creativity
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG5777C
Course Title: Research and apply concepts and theories of creativity
School: 345T Media and Communication
Campus: City Campus
Program: C6087 - Advanced Diploma of Screen and Media
Course Contact : Program Administration
Course Contact Phone: +61 3 99254815
Course Contact Email:mctafe@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
.
This course introduces students to the skills required to undertake research into different concepts and theories of creativity, and to apply those to a particular field of endeavour.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFCRT07A Research and apply concepts and theories of creativity |
Element: |
1. Research concepts and theories of creativity |
Performance Criteria: |
ELEMENT |
Element: |
2. Apply theories of creativity to practice |
Performance Criteria: |
2. Apply theories of creativity to practice |
Element: |
3. Develop, articulate and debate own perspectives |
Performance Criteria: |
3. Develop, articulate and debate own perspectives theories and practices of creativity |
Learning Outcomes
Details of Learning Activities
Presentations, research tasks, discussions and collaborative tasks.
Teaching Schedule
This course is co-delivered along with the following two courses: Build and sustain an innovative work environment (National competency code: BSBINN502A, RMIT course code: BUSM6221C) and Establish systems that support innovation (National competency code: BSBINN501A, RMIT course code: BUSM6220C)
WK | Content summary |
Assess tasks & due dates |
1 | Overview of current development, production and distribution workflow and systems and shifts in industry practices. What is the case for developing creativity, innovation and change? | |
2 | Defining creativity. Reviewing concepts and theories of creativity. | |
3 | Investigating methodologies of creative practices. | |
4 | Discussion of examples of theories and applications of creativity. | 1. Brief a colleague on three examples of theories of creativity you have researched. |
5 | Case studies of theories and applications of creativity. | 2. Present summaries and arguments for the strengths, weaknesses and potential utility of the three theories. |
6 | Case studies of theories and applications of creativity. | |
7 | Defining ‘workspace’. Creative spaces and workspaces. Work environments and innovation. Physical and networked spaces. | |
8 | Work environment and systems case studies and review of innovative screen production systems and spaces. | 3. Research and shortlist key attributes of an innovative workspace |
9 | Integration of creativity and innovation methodologies into work environments and systems. | 4. Brief a colleague on your shortlist of innovative workspace elements. |
10 | Reconceptualising production methodologies. Transmedia projects. |
|
11 | Re-examining audience – producer relationship. Future audience as present collaborator. ‘Crowdfunding’ and ‘crowdsourcing’ trends. | |
12 | Workspace proposals. Feedback sessions. |
5. a) Present design proposal for collaborative, innovative workspace. b) gather and record feedback. |
13 | Scoping workspaces. Planning, scheduling and budgeting for creativity and innovation. |
SUMMATIVE ASSESS 1 Schedule and budget your proposed workspace |
14 | Innovative and creative workspace creation | |
15 | Innovative and creative workspace trials | SUMMATIVE ASSESS 2 Conduct a trial of your workspace. |
16 | Strategies reviewed. |
Learning Resources
Prescribed Texts
Course notes are posted on Blackboard. |
References
Other Resources
Technology, Entertainment, Design (TED) www.ted.com
Overview of Assessment
Assessment will involve practical exercises, knowledge assessment tasks and practical group projects.
Assessment Tasks
FORMATIVE
1. Choose three examples of theory proposed on creativity: one current and two from an earlier point in history. Summarize each of these three in your own words. Present a bibliography showing your research sources. Brief a colleague on the three theories you researched.
Due in class (submit bibliography in drop box) : week 4
2. a) Present the creativity theory summaries you received from a colleague’s research in your own words. (see summative assessment task 1). b) Present your arguments for the strengths, weaknesses and potential utility of the three theories given to you by a colleague. Invite feedback from the colleague that briefed you.
Due in class : week 5
3. Research and shortlist what you think may be the key attributes of an innovative workspace in terms of a) physical environment and b) systems used. Submit a bibliography of your research sources.
Due in (submit bibliography in drop box) : week 8
4. Brief a colleague on your shortlist of innovative workspace elements.
Due in class : week 9
5. a) Gather feedback from a screen production team and use it to prioritise workspace features and facilities for a screen production project. b) Present a proposal for production organization that draws on this.
Due in class : week 12
SUMMATIVE
1. Formulate a schedule and a preliminary budget that encompasses preproduction through to distribution. Include itemized ‘up-skilling’ and training expenditures where they may be beneficial or required.
Due in class : week 13
2. Devise and carry out a trial for the workspace you have defined. b) record and submit colleagues’ / collaborators’ feedback to this workspace trial with reference to practicality and potential for facilitation of creative, collaborative and innovative practices.
Due in class : week 15
Assessment Matrix
Course Overview: Access Course Overview