Course Title: Manage international marketing programs
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: BUSM6263C
Course Title: Manage international marketing programs
School: 650T TAFE Business
Campus: City Campus
Program: C6092 - Advanced Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Course Contact |
Chris Lee |
Course Contact Phone |
99255471 |
Course Contact Email |
Contact time: Wed, 11.30am-12.30pm Level 10, Extension 55471 |
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to senior marketing or management personnel who are required to manage international marketing activities including evaluating international marketing opportunities, setting marketing objectives and determining the approach and operational structure for an organisation marketing internationally.
Individuals undertaking this unit are also required to manage a team of people implementing international marketing opportunities, including monitoring, evaluating and improving activities as required.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG606B Manage international marketing programs |
Element: |
1. Formulate international marketing objectives |
Performance Criteria: |
1.1Select viable international marketing opportunities and develop objectives that are consistent with the organization's capabilities and resources |
Element: |
2. Determine international marketing approach |
Performance Criteria: |
2.1Research international marketing opportunities and determine global or customized approaches for promotion of products or services |
Element: |
3. Determine operational structures |
Performance Criteria: |
3.1Evaluate business culture and consumer preferences, and identify compatible marketing structures |
Element: |
4. Manage international marketing performance |
Performance Criteria: |
4.1Communicate international marketing objectives across the organization in ways suited to culture, customs, levels of knowledge, experience and needs of personnel |
Element: |
5. Evaluate and improve international marketing performance |
Performance Criteria: |
5.1.Monitor product, pricing and distribution policies in relation to market changes, objectives of marketing plan and organisational requirements |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.Teaching Schedule
Week
|
Week Commencing |
Topics |
Assessment |
1 |
6<sup>th</sup> Feb |
(1) Pre-training review: · RPL · LLN Familiarisation with: · Program · Services/facilities · Other students · Teacher(s) · Where to get support · Student responsibilities · Course requirements · Course support documents · Pre-reading · Blackboard · Overview of assessment requirements · Grading · Plagiarism · Appeals · Extensions · Feedback · Privacy · Submission requirements · Resubmission policy (2) Course Overview |
|
2 |
13<sup>th</sup> Feb |
Potential markets
|
|
3 |
20<sup>th</sup> Feb
|
Economic environment |
|
4 |
27<sup>th</sup> Feb |
Political & legal environment
|
|
5 |
5<sup>th</sup> March |
Natural & Technological environment
|
|
6 |
12<sup>th</sup> March |
Cultural environment
|
Task 1a Due (Assessed tutorial exercises)
|
7 |
19<sup>th</sup> March |
International market research
|
|
8 |
26<sup>th</sup> March |
Market entry
|
|
9 |
2<sup>nd</sup> April |
Risks management
|
|
Mid semester break (5 April to 11 April) | |||
9 |
9<sup>th</sup> April |
Risks management
|
|
10 |
16<sup>th</sup> April |
International products & distribution
|
|
11 |
23<sup>rd</sup> April |
International pricing & promotion
|
|
12 |
30<sup>th</sup> April |
Implementation, organising and control
|
Task 1b Due (Assessed tutorial exercises)
|
13 |
7<sup>th</sup> May |
Student consultation session#1 |
|
14 |
14<sup>th</sup> May |
1. Final student consultation session 2. Major assignment due NB: Due date: 18 May 2012 (Fri) 5.00pm 3. Students to prepare for oral test/interview
|
Assessment Task 2 Due (Major assignment) |
15 |
21<sup>st</sup> May |
Oral test/interview |
Assessment Task 3 |
16 |
28<sup>th</sup> May |
Re-submissions (if applicable) |
|
|
|
|
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Learning Resources
Prescribed Texts
References
to be advised |
Other Resources
internet, library databases
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
You are required to complete3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
TASK 1a & 1b (Due Dates: Week 6 & 12 respectively)
These assessment tasks will require students to complete scheduled weekly tutorial activities/exercises to reflect on their weekly learning on learned concepts/principles taught.
TASK 2 (Due Date: End of week 14)
The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
TASK 3 (Due Date: Week 15)
The third assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.
Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems givenAssessment Matrix
Course Overview: Access Course Overview