Course Title: Establish, negotiate and refine a design brief
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: GRAP5340C
Course Title: Establish, negotiate and refine a design brief
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact : Brad Reich
Course Contact Phone: +61 3 9925 9438
Course Contact Email:bradley.reich@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to identify the range and scope of a professional design brief. You will negotiate to establish the requirements, expectations, terms and conditions of the brief and present the outcome to the stakeholders.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES502A Establish, negotiate and refine a design brief |
Element: |
Develop and Refine Design Brief |
Performance Criteria: |
2.1 Develop concepts and ideas for inclusion in design brief that take account of overall objectives and parameters |
Element: |
Establish Design Requirements |
Performance Criteria: |
1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client |
Element: |
Negotiate Terms and Conditions |
Performance Criteria: |
3.1 Negotiate and agree terms and conditions of the brief in accordance with relevant organisational and professional standards |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Week | Activities | Elements |
1 | Summative assessment task 1:3 Product Range - Briefing |
1.1-1.6, 2.1-2.6, 3.1-3.4 |
2 | Product Range: Type/Format Research | 1.1-1.6, 2.1-2.6, 3.1-3.4 |
3 | Product Range: Sketching/Naming | 1.1-1.6, 2.1-2.6 |
4 | Product Range: Master Branding/Brand Architecture |
1.1-1.6, 2.1-2.6 |
5 | Product Range: Digital Mockup Workshop | 1.1-1.6, 2.1-2.6 |
6 | Product Range: Presentations and Presentation File Workshop | 1.1-1.6, 2.1-2.6 |
7 | Summative assessment task 1: Process Book DUE |
1.1-1.6, 2.1-2.6 |
8 | Summative assessment task 1: 3 Product Range In-Class Presentation Summative assessment task 2: Catalogue Design - Briefing |
1.1-1.6, 2.1-2.6, 3.1-3.4 |
9 | Catalogue: Photoshop Retouching Workshop | 1.1-1.6, 2.1-2.6, 3.1-3.4 |
10 | Research | 1.1-1.6, 2.1-2.6 |
11 | Designing catalogue & POS |
1.1-1.6, 2.1-2.6 |
12 | Designing catalogue & POS | 1.1-1.6, 2.1-2.6 |
13 | Finished Art / Digital Mockups | 1.1-1.6, 2.1-2.6 |
14 | Finished Art / Digital Mockups | 1.1-1.6, 2.1-2.6, 3.1-3.4 |
15 | Summative assessment task 2: Catalogue Design - In-Class Presentation, Files DUE |
1.1-1.6, 2.1-2.6 |
16 | Submission, Feedback & Folio Week | 1.1-1.6, 2.1-2.6 |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
None required. |
References
Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books |
|
Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers |
Other Resources
You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Design Project 1 (50% of final grade)
- Design Project 2 (50% of final grade)
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Summative assessment task 1:
Range of 3 Products – Due week 8
Summative assessment task 2:
Design catalogue – Due week 15
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD – Competent with High Distinction
CDI – Competent with Distinction
CC – Competent with Credit
CAG – Competency Achieved - Graded
NYC – Not Yet Competent
DNS – Did Not Sit
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview