Course Title: Manage advertising production
Part B: Course Detail
Teaching Period: Term1 2016
Course Code: MKTG7923C
Course Title: Manage advertising production
School: 650T Vocational Business Education
Campus: City Campus
Program: C6146 - Advanced Diploma of Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Lecturer: Michelle Lackenby
Email: michelle.lackenby@rmit.edu.au
Available during scheduled teaching days
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to manage advertising production of electronic and print advertising. It includes planning and directing the advertising production process, evaluating and selecting suppliers, and evaluating the final production of the advertisement according to the creative brief.
This unit applies to individuals working in a senior advertising management, advertising production or account management role within an advertising or media organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV603 Manage advertising production |
Element: |
1 Plan production process for advertisements |
Performance Criteria: |
1.1 Confirm timing and budgetary requirements for creative and production work |
Element: |
2 Evaluate and select suppliers |
Performance Criteria: |
2.1 Identify suppliers for each element in production process |
Element: |
3 Direct advertising production process |
Performance Criteria: |
3.1 Integrate management of all aspects of production process to meet requirements of the advertising brief and schedule |
Element: |
4 Evaluate advertising production |
Performance Criteria: |
4.1 Evaluate quality and cost-effectiveness of production processes and report against requirements of the creative brief |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to manage advertising production of electronic and print advertising. It includes planning and directing the advertising production process, evaluating and selecting suppliers, and evaluating the final production of the advertisement according to the creative brief.
Details of Learning Activities
Practical activities, case studies and class discussion as well as work relevant assessments.
Teaching Schedule
week | w/c | Topic | Ass |
1 | 8th Feb |
Course Introduction Students will be given a course software revision class and print terminology quiz of terms learned from Monitor Advertising Production. |
|
2 | 15th Feb |
Industry Briefing on assessment 1- Client Brief
Working on Assessment 1 |
Assessment 1 |
3 | 22nd Feb |
|
|
4 | 29th Feb | Television post production Software - After effects |
|
5 | 7th March | Viral applications of TVC |
|
6 | 14th March | Working on Assessment 1 in groups. |
|
7a | 21st March | assessment 1 checkpoint and one on one consultation with lecturer for feedback | |
24th-30th March | Mid-Semester Break | ||
7b | |||
8 | 4th April | Software- Tutorials |
|
9 | 11th April | Presentation of assessment 1 to Panel. |
Assessment 1 |
10 | 18th April | Industry Briefing on assessment 2- Client Brief Students working in groups od 2 but will be marked individual on their contribution to assessment |
Assessment 2 Handed out |
11 | 25th April |
Lecturer: Timelines for production areas and troubleshooting Software: Turorials |
|
12 | 2nd May | Working on Assessment 2 in groups. Feedback and consultations from the lecturer | |
13 | 9th May | Working on Assessment 2 and practicing presentations | |
14 | 16th May | Presentations to client | |
15 | 23rd May | Presentations to client | Assessment 2 due |
16 | 30th May | Resubmissions |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You must provide evidence of the ability to:
- manage production of at least TWO advertisements, including:
- - electronic
- plan production schedules in association with others
- select appropriate suppliers
- evaluate final advertisements.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- identify organisational budget, product and/or services
- explain contents of advertising and creative briefs, and media plans
- describe printing, television, film and video production processes
- outline ethical requirements of the advertising industry
- identify and give an overview of key provisions of relevant legislation, codes of practice and national standards affecting business operations
- explain how to use software and operate equipment used in advertising production processes.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Ass 1
Group Assessment
Campaign: Industry provided
Due: Week 9
Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Instructions:
• Students will be provided a client brief Week 2
• Week 2 Students be briefed by Mc canns Advertising Agency . ALL students must attend Briefing
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• Students are required to complete the planning, direct, monitor, manage and evaluate the production of a campaign.
• The assessment is accessed through the Blackboard / Assessments / Assessment 1- King Gee
Ass 2
Groups of 2 Assessment (parts to be submitted individually )
Campaign: Industry provided
Due: Week 15
Assessment Tasks
Students are required to produce a campaign folio from concept to finished art, budget and scheduling from Industry Brief supplied.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: Soft copy to BB and printed folio to Lecturer.
Work to be saved in PDF and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Instructions:
• Students will be provided a client brief Week 10
• Week 10 Students be briefed by industry representive . ALL students must attend Briefing
• Due to ongoing evaluation and technical considerations students should attend all scheduled classes
• Students are required to complete the planning, direct, monitor, manage and evaluate the production of the interactive campaign.
• The assessment is accessed through the Blackboard / Assessments / Assessment 2- title of campaign to go here
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf or as instructed by your teacher and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. Cover sheets for submission of work is available from the Student forms website.
Resubmission:
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview