Course Title: Develop and apply social media strategy

Part A: Course Overview

Program: C6169 Advanced Diploma of Business (Public Relations)

Course Title: Develop and apply social media strategy

Portfolio: Vocational Education

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG8049

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

 Term1 2021

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description

This unit describes the performance outcomes, skills and knowledge required to apply knowledge of social media in a planning and strategic context. It includes planning for the establishment and maintenance of a social networking strategy.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

VU22808 Develop and apply social media strategy

Elements:

1. Plan the use social media for public relations activity

2. Implement and evaluate the use of social media for public relations practices

3. Review and evaluate social media practices

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in creating and applying a social media strategy.

You will how to plan, implement and evaluate social media strategies for public relations activities.


Overview of Assessment

Assessment Methods

A range of assessment methods will be used to assess practical skills and knowledge. The following assessment methods will be used specifically to assess competency in developing and applying social media strategy:

  • Project management
  • Written reports supported by practical assignments or tasks for individual assessment
  • Observation of workplace practice supported by personal interviews
  • Knowledge tests
  • Practical display with personal interview, presentations or documentation
  • Case studies
  • Real situations
  • Interaction with others.

You will be assessed on the criteria below:

Required evidence

  • the application of the role of social media in a public relations environment
  • the analysis of social media solutions for a public relations activity
  • knowledge of social media applications.

Required skills

  • language and literacy skills to:
  • read, interpret and communicate legislation, regulations, policies, procedures and guidelines relating to the use of media
  • communicate impartially and diplomatically with diverse stakeholders
  • convey technical information to non-technical personnel
  • interpersonal skills to:
  • consult and provide advice
  • technical skills to:
  • analyse the use social networking sites.

Required knowledge

  • basic technical terminology in relation to social networking and social media applications and tools
  • features and functions of social media applications
  • social media applications and procedures for connecting to social networking sites
  • business ethics
  • legislation and ethics that impact upon media use
  • consequences of non-compliance with media use legislation and ethics
  • training methods for media usage.

Evidence required to demonstrate competency in this unit

  • the application of the role of social media in a public relations environment
  • the analysis of social media solutions for a public relations activity
  • knowledge of social media applications

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in social media marketing and include access to:

  • relevant legislation, regulations, standards and codes
  • relevant workplace documentation and resources
  • case studies and, where possible, real situations related to industry sector.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met. You will be provided with feedback throughout the course to check your progress.

Feedback

Feedback will be provided throughout the semester in class and/or with online discussions.

You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. You can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.