Course Title: Make a presentation
Part B: Course Detail
Teaching Period: Term1 2020
Course Code: COMM5966C
Course Title: Make a presentation
School: 650T Vocational Business Education
Campus: City Campus
Program: C4384 - Certificate IV in Marketing and Communication
Course Contact: Felicity Burns
Course Contact Phone: +61 3 9925 5486
Course Contact Email: felicity.burns@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.
This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCMM401 Make a presentation |
Element: |
1 Prepare a presentation |
Performance Criteria: |
1.1 Plan and document presentation approach and intended outcomes 1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed 1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas 1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation 1.5 Select techniques to evaluate presentation effectiveness |
Element: |
2 Deliver a presentation |
Performance Criteria: |
2.1 Explain and discuss desired outcomes of the presentation with the target audience 2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas 2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes 2.4 Use persuasive communication techniques to secure audience interest 2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences 2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding |
Element: |
3 Review the presentation |
Performance Criteria: |
3.1 Implement techniques to review the effectiveness of the presentation 3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation 3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare, deliver and review a presentation to a target audience.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
Establish & adjust the marketing mix/Make a Presentation
Week |
Week Commencing |
Topics |
Assessment |
1 |
10 Feb |
Introduction to course and |
|
2 |
17 Feb |
External marketing environment |
|
3 |
24 Feb |
Product concepts (Goods & Services) |
|
4 |
2 Mar |
1. Promotions concepts 2. Questionnaire design |
|
5 |
9 Mar |
Pricing Concepts |
|
6 |
16 Mar |
Place/Distribution (Marketing channel decisions) |
|
7 |
23 Mar |
Segmentation, Targeting & Positioning |
|
8 |
30 Mar |
Assessment 1 workshop (Group WIL project) |
Assessment 1 due date 5 Apr. Sunday 11.59pm. |
9a |
6 Apr |
Make a presentation#1 (Types of presentations & Structure) |
|
9 – 15 Apr. 2020 Mid-semester break
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9b |
13 Apr |
1. Make a presentation#1 (Types of presentations & Structure) |
|
10 |
20 Apr |
Make a Presentation #2 (Process and Finer Skills) Assessment 2 Workshop |
|
11 |
27 Apr |
Assessment 2 – Group A (Individual presentation – Open business topic) |
Assessment 2 (Group A) Week 11 |
12 |
4 May |
Assessment 2 – Group B (Individual presentation – Open business topic) |
Assessment 2 (Group B) Week 12 |
13 |
11 May |
Assessment 3 workshop (WIL presentation) |
|
14 |
18 May |
Assessment 3 - Group A (WIL presentation to the class teacher) |
Assessment 3 (Group A) Week 14 |
15 |
25 May |
Assessment 3 - Group B (WIL presentation to the class teacher) |
Assessment 3 (Group B) Week 15 |
16 |
1 Jun |
Resubmission of assessments |
|
17 |
8 Jun |
Final Resubmission Opportunity |
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Learning Resources
Prescribed Texts
References
Other Resources
All learning materials will be provided in CANVAS.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
You must provide evidence of the ability to:
- prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:
- effective presentation strategies and communication principles
- aids and materials to support the presentation - select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.
Knowledge Evidence
To complete the unit requirements safely and effectively, you must:
- identify information collection methods that will support review and feedback of presentations
- identify regulatory and organisational obligations and requirements relevant to presentations
- describe the principles of effective communication
- describe the range of presentation aids and materials available to support presentations.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1
Task Name: Group WIL Project
Duration and/or due date:
This assessment task is to be completed by week 8 (5 Apr., Sunday 11.59pm) of commencing this unit.
Summary and Purpose of Assessment This assessment task has been designed to allow you to work within groups of 2 to demonstrate your understanding of how to evaluate each component of the marketing mix, determine marketing mix for specific markets and monitor and adjust marketing mix. This assessment task is one of two required to demonstrate competency for this unit.
Assessment Instructions What 1a. You are to approach and interview a company of your choice to find out their current marketing position. 1b. Before you interview the company, you need to design a questionnaire form. Use this form to conduct your interview with the client. 2. In your WIL project report, you need to emphasis on the following: Provide a summary of the client’s current marketing situation or position and suggest how you would adjust the factors below. 2a. Identify key characteristics of the client’s products/ services and discuss their current significance to its customer buyer behaviour and market needs 2b. Review the client’s pricing policy and strategies and suggest any necessary adjustments to meet customer demand 2c. Analyse the effectiveness of the client’s existing promotional methods 2d. Review the effectiveness of the client’s existing channels of distribution 2e. Analyse the different levels of the client’s customer service 2f. Identify the client’s current market segments and target markets. Include customer profiling. 3. Identify environmental factors that have an impact on the client’s current marketing mix 4. Use primary research data (Questionnaire form as your interview tool) to Identify how the current marketing mix is affected by the needs and wants of the customers. 5. Evaluate the effectiveness of the current marketing mix in meeting the business organisational, strategic and operational marketing objectives, target market needs and desired positioning of the business. If necessary, adjust the marketing mix within budgetary requirements or constraints. 6. Identify and monitor the marketing mix components (4Ps’) against marketing performance. Where applicable, adjust or alter the identified marketing mix component in relation to market factors and consumer response so that they meet the business marketing objectives and desired positioning. 7. In the WIL project report, you must demonstrate your ability to evaluate each component of the marketing mix, determine marketing mix for specific markets and monitor and adjust marketing mix for the client’s needs. Word limit: Between 2,500 to 3,000 words.
Where You will be provided half an hour before the conclusion of each class to work on this assessment task however you are expected to complete most of the assessment outside of class time. How You will be assessed according to the criteria outlined in the Criteria for Assessment on page 2. All criteria identified must be addressed to satisfactorily complete this Assessment Task.
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Assessment 2
Task Name: Assessed oral presentation – Marketing promotion topic
Duration and/or due date:
This assessment task is to be completed by week 11 & 12 (Class time) of commencing this unit.
Summary and Purpose of Assessment This assessment task has been designed to allow you to work individually to prepare and deliver a professional presentation, as well as the experience of making the presentation to your peers. This assessment task is one of two required to demonstrate competency for this unit. You will be required to demonstrate your presentation skills.
Assessment Instructions What
5a. Plan your presentation approach and clearly state to the audience the desired outcomes of your presentation. Example, use of persuasive communication techniques. 5b. As part of your planning, follow the presentation obligation requirements. Demonstrate good preparation, have good verbal and body skills, have well set-out visuals and have correct structure which includes , the presentation opening, outline (set the objective of the presentation), content (logical sequence of content), summary, short question time and thank the audience. 5c. In your delivery, follow the principles of effective communication. This includes both verbal and non-verbal skills. 6. Outline an appropriate presentation strategy and delivery method to suit the audience. At the end of the presentation, review the effectiveness of your presentation technique. Example, use of verbal and body skills, visuals, interesting and persuasive content to engage the audience. 7. Select appropriate presentation aids or resources to help audience understand your central ideas. 8. Brief group members on their roles and responsibilities within the presentation 9. During the presentation, observe participants reaction to the overall presentation. Example, monitor non-verbal and verbal communication of participants. If required, summarise key concepts and ideas to help participants understanding. 10. Select effective presentation techniques to enhance your presentation. Example, open with an engaging story or share an experience. 11. Be prepared to adjust the presentation central ideas and concepts if they do not meet participant needs and preferences. 12. Towards the end of your presentation in the summary section, obtain feedback from the audience to make changes to central ideas presented. Remind the audience of key points and discuss reactions from the presentation. Example, ask the audience what they learned or gained from your presentation.
Where You will be provided half an hour before the conclusion of each class to work on this assessment task however you are expected to complete most of the assessment outside of class time.
How You will be assessed against the criteria as listed in the observation checklist in Section B of this task. To achieve a satisfactory result you will need to address all criteria satisfactorily. This includes verbal and non-verbal skills, visuals, structure and audience engagement.
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Assessment 3
Task Name: WIL Project presentation
Duration and/or due date:
This assessment task is to be completed by week 14 & 15 (Class time) of commencing this unit.
Summary and Purpose of Assessment This assessment task has been designed to allow you to work individually to prepare and deliver a professional presentation, as well as the experience of making the presentation to your peers. This assessment task is one of two required to demonstrate competency for this unit. You will be required to demonstrate your presentation skills.
Assessment Instructions What 1a. You will be required to make a presentation together with your group members on ‘Assignment 1 WIL project’. Your group will present for 7 minutes. 1b. Although you will be presenting as a group, however, each student within the group will be assessed individually on the slides presented. 2a. Your group will be required to provide one hard copy of the power point slides to the class teacher before the presentation with the name of each student written clearly on the slides they present. 2b. Each member of the group will also have to upload a soft copy of the presentation slides with the name of each student written clearly on the slides they present.
5a. Plan your presentation approach and clearly state to the audience the desired outcomes of your presentation. Example, use of persuasive communication techniques. 5b. As part of your planning, follow the presentation obligation requirements. Demonstrate good preparation, have good verbal and body skills, have well set-out visuals and have correct structure which includes , the presentation opening, outline (set the objective of the presentation), content (logical sequence of content), summary, short question time and thank the audience. 5c. In your delivery, follow the principles of effective communication. This includes both verbal and non-verbal skills. 6. Outline an appropriate presentation strategy and delivery method to suit the audience. At the end of the presentation, review the effectiveness of your presentation technique. Example, use of verbal and body skills, visuals, interesting and persuasive content to engage the audience. 7. Select appropriate presentation aids or resources to help audience understand your central ideas. 8. Brief group members on their roles and responsibilities within the presentation 9. During the presentation, observe participants reaction to the overall presentation. Example, monitor non-verbal and verbal communication of participants. If required, summarise key concepts and ideas to help participants understanding. 10. Select effective presentation techniques to enhance your presentation. Example, open with an engaging story or share an experience. 11. Be prepared to adjust the presentation central ideas and concepts if they do not meet participant needs and preferences. 12. Towards the end of your presentation in the summary section, obtain feedback from the audience to make changes to central ideas presented. Remind the audience of key points and discuss reactions from the presentation. Example, ask the audience what they learned or gained from your presentation.
Where You will be provided half an hour before the conclusion of each class to work on this assessment task however you are expected to complete most of the assessment outside of class time.
How You will be assessed against the criteria as listed in the observation checklist in Section B of this task. To achieve a satisfactory result you will need to address all criteria satisfactorily. This includes verbal and non-verbal skills, visuals, structure and audience engagement.
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Assessment Matrix
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one re-submission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CA (Competency Achieved) result to your overall grade for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:
Final Grades table
CA |
Competency Achieved |
NYC |
Not Yet Competent |
DNS |
Did Not Submit |
Further information regarding the application of the grading criteria will be provided by your teacher.
Other information:
Academic Integrity
Plagiarism
Plagiarism is a form of cheating in assessment and may occur in oral, written or visual presentations. It is the presentation of the work, idea or creation of another person, without appropriate referencing, as though it is your own.
The penalties for cheating in assessment are severe, whether the cheating involves plagiarism, fabrication, falsification of data, copyright infringement or some other method. Penalties can include charges of academic misconduct, cancellation of results and exclusion from your course. It is also a disciplinary offence for you to allow your work to be plagiarised by another student.
Referencing
RMIT Business produce their own referencing guidelines entitled written reports and essays: guidelines for referencing and presentation in RMIT Business which all Business students should use.
RMIT Business referencing guidelines (RTF, 1,286 KB, 52 pages). A supporting Referencing website has been developed for the RMIT Business guidelines. You can find out more about Academic Integrity at RMIT Academic Integrity webpage.
Group Assessment
A number of your assessments will rely upon group work. This is a critical part of your program as in the workplace you will be regularly required to work in a team environment. Teamwork is also one of the key employability skills for this qualification.
The key to being successful in group work is getting to know your classmates and finding out what they want to achieve. You should seek to find a team which shares your key interests and drivers.
If you are facing issues with your group, the key is to resolve them quickly well before assessments are due. If you need to you can seek support from your teacher.
Course Overview: Access Course Overview