Course Title: Apply communication strategies in the workplace
Part B: Course Detail
Teaching Period: Term1 2024
Course Code: EMPL5991C
Course Title: Apply communication strategies in the workplace
School: 525T Business & Enterprise
Campus: City Campus
Program: C4413 - Certificate IV in Marketing and Communication
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 9925 0791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Anna Osherov
anna.osherov@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to facilitate and apply communication strategies in the workplace within any industry.
This unit has a specific focus on the communication skills required for supervisor level workers with responsibility for other workers.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBXCM401 Apply communication strategies in the workplace |
Element: |
1. Prepare for communication |
Performance Criteria: |
1.1 Identify work activities requiring communication 1.2 Establish communication requirements for identified work activities 1.3 Identify communication roles for self and others to complete activity 1.4 Seek assistance or clarification regarding communication objectives as required 1.5 Select appropriate method of communicating information internally and externally based on organisational requirements |
Element: |
2. Use communication strategies to provide work instruction |
Performance Criteria: |
2.1 Use appropriate presentation methods to communicate information or instruction based on the requirements of audience 2.2 Use appropriate method of communicationto communicate information or instruction based on the requirements of audience 2.3 Negotiate expected work requirements with others and clarify that instructions have been understood |
Element: |
3. Facilitate workplace communication |
Performance Criteria: |
3.1 Use interpersonal skills to build relationships with team members and clients and facilitate respectful interaction 3.2 Facilitate respectful communication amongst others, considering the needs of those from diverse backgrounds 3.3 Use problem solving and decision making skills to resolve any communication challenges 3.4 Obtain confirmation on outcomes of communication challenges to ensure issues have been resolved |
Element: |
4. Monitor and support team communication |
Performance Criteria: |
4.1 Ensure all communication is consistent with legislative and organisational requirements 4.2 Provide performance feedback and additional support to others when required 4.3 Seek feedback and assistance from others to improve own communication techniques 4.4 Collate and report any important information and unresolved issues to relevant superiors |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to facilitate and apply communication strategies in the workplace within any industry.
Details of Learning Activities
This course is co-delivered with MKTG6107C Develop and apply knowledge of communications industry
This course is structured to provide you with the optimum learning experience. A range of learning activities are provided during the semester and are designed to enhance learning and understanding of the topics.
You will be required to participate in a combination of group and individual learning activities. These activities will be provided through classroom work time and additional learning activities will be provided for you to complete outside of the scheduled class time.
A range of in-class activities, case studies and independent research are included as the learning activities for this course. We expect you to participate and contribute to all scheduled learning activities.
The learning activities will also include group discussions, group problem-solving activities and opportunities to practice your skills in a simulated workplace environment.
Teaching Schedule
Course Schedule: Semester 1: 2024 | |||
Week |
Week beginning |
Topic / Activities (Including any pre-reading, research and resources required) |
Assessment |
Week 1 |
12th February |
Introduction to the course and assessment tasks |
AT1 |
Week 2 |
19th February |
Legislative requirements relevant to workplace communication |
AT1 |
Week 3 |
26th February |
Organisational requirements relevant to workplace communication |
AT1 |
Week 4 |
4th March |
Communication methods and challenges |
AT1 |
Week 5 |
11th March |
Research and analyse communications information (a) |
AT1
|
Week 6 |
18th March |
Research and analyse communications information (a)
|
|
Week 7 |
25th March |
Assessment 1 - In class Quiz |
In-Class Assessment 1 |
Mid-Semester Break - 29 March to 5 April | |||
|
Week 8
|
8th April |
Develop communications deliverables |
AT2 - Q7-8 |
|
Week 9
|
15th April
|
Finalise communication deliverable |
AT2 - Q9-11 |
Week 10 |
22nd April |
Apply Communications strategies to the workplace |
|
Week 11 |
29th April |
Facilitate workplace communication |
AT3 - Q5
|
Week 12 |
6th May |
Monitor and support team communication |
AT3 - Q7-13 AT2 DUE |
Week 13 |
13th May |
AT3 Workshop - Revision |
|
Week 14 |
20th May |
AT3 - Team Meeting |
|
Week 15 |
27th May |
AT3 - WIP Meeting |
AT3 DUE |
Week 16 |
3rd June |
Re-submissions and resit |
|
Week 17 |
10th June |
Re-submissions and resit |
|
Learning Resources
Prescribed Texts
References
Other Resources
All resources will be available in Canvas.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria, and foundation skills of this unit, including evidence of the ability to:
- identify the communication requirements for a work activity and assign roles to others to fulfil those requirements
- select appropriate communication method for relevant audience and according to organisational requirements
- articulate to others their roles in fulfilling the communication requirements and negotiate roles in response to feedback
- present and convey information to others in a way that they can understand and demonstrate that the needs of all recipients, including those from diverse backgrounds have been considered
- demonstrate problem solving techniques to negotiate and resolve communication challenges
- evaluate the communication process and identify areas for improvement, reporting to relevant supervisors as required.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements and performance criteria of this unit. This includes knowledge of:
- legislative requirements relevant to workplace communication
- organisational requirements relevant to workplace communication (including digital form):
- policies and protocols
- codes of conduct
- organisational reputation and culture
- techniques to resolve communication challenges
- methods and techniques to participate in workplace discussions, including active listening, questioning and providing feedback
- key principles of cross-cultural communication and communication with individuals with special needs or disabilities
- presentation methods to present and convey workplace information or instructions:
- formal presentation using visual aids and prompts
- informal team meeting or instructional briefing
- written work instruction for a process or procedure
- communication methods suited to audience and workplace requirement:
- verbal means: telephones, mobiles, video conference
- written means: emails, SMS, social media
- communication challenges relevant to performance evidence:
- conflicts with clients or team members
- potential risks or safety hazards
- unethical or inappropriate communication
- use of visual prompts and presentations
- communication that falls outside of workplace policy
- key relevant features of:
- different communication styles
- different communication methods
- cross cultural communication techniques.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1 Quiz
Summary and purpose of assessment
This assessment task is one of three assessment tasks that you must successfully complete to be deemed ‘competent’ in this cluster of units.
The purpose of this assessment is to assess your knowledge about the communications industry and workplace communication strategies through a series of questions that require short-answer responses.
Assessment instructions
What
You are required to answer 11 short answer questions. Suggested word lengths are provided.
This is an open-book assessment. You may use your learning materials and workplace documents to help you complete this task.
To prepare for this task you are required to:
• read the task instructions including how to submit your assessment and clarify any concerns with your assessor
• access any learner content you may need to refer to during the assessment given that this is an open-book assessment
Where
This assessment will be completed in class.
How
All 11 questions must be answered correctly for you to be assessed as satisfactory of this assessment task.
Assessment 2
What
You are required to research the marketing communications industry, analyse industry sectors, associations, networks and
societal roles, key stakeholders, and prepare a report on their findings. The findings are to include a discussion on the issues
and impact of new and alternative communication technology on the communications industry. You are also required to
prepare a basic marketing communications piece consistent with an industry guideline, source feedback, and make required
amendments.
You are required to undertake ‘desk research' on the marketing communications industry and prepare a report on your
findings.
Assessment 3
provided to you. To complete this task, you are to assume the role of a marketing communications specialist
/ Account Manager within a communications agency environment.
Based on a client marketing requirement ‘Brief’ provided, you are to allocate workplace tasks to colleagues,
monitor their activities, report on the final outcomes of the work, including feedback from team members.
RMIT Classification: Trusted
A workbook with templates has been provided which contains all the Appendices referred to in this
assessment task. The workbook will be provided for you on Canvas.
What
This assessment consists of four (4) parts:
Part 1 – Identify and allocate work activities
Part 2 – Prepare and conduct a team meeting
Part 3 –Monitor tasks and report on progress
Part 4 – Seek and report on feedback from team members
All parts of this assessment task are to be completed based on the details in the Client Marketing
Requirements ‘Brief’ provided. (see Appendix 1 in your workbook).
Assessment Matrix
The assessment matrix that maps all the assessments is available on CANVAS.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance-based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to five days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than five days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CA only (Competency Achieved) result to your overall grade for the course.
Adjustments to Assessment
In certain circumstances, students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Final outcomes table:
CA Competency Achieved – Not Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview