Course Title: Develop and apply knowledge of communications industry
Part B: Course Detail
Teaching Period: Term2 2022
Course Code: MKTG6107C
Course Title: Develop and apply knowledge of communications industry
School: 525T Business & Enterprise
Campus: City Campus
Program: C4413 - Certificate IV in Marketing and Communication
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 9925 0791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Anna Osherov
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries.
The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG439 Develop and apply knowledge of communications industry |
Element: |
1. Research and analyse communications information |
Performance Criteria: |
1.1 Identify and access sources of information on the communications industry 1.2 Research identified sources of information and document outcomes 1.3 Analyse the communications industry sectors, associations, networks and societal role and key stakeholders 1.4 Analyse technological developments, trends and issues of the for communication industry |
Element: |
2. Develop communications deliverables |
Performance Criteria: |
2.1 Identify resources and task requirements for developing deliverables, with relevant personnel 2.2 Use research to prepare deliverable according to organisational policies and procedures 2.3 Organise information included in the communications 2.4 Establish criteria for assessing deliverable 2.5 Share deliverable to relevant personnel |
Element: |
3. Finalise communications deliverables |
Performance Criteria: |
3.1 Seek feedback on deliverable from relevant personnel 3.2 Incorporate feedback to deliverable 3.3 Implement procedures for ongoing monitoring of the communications industry 3.4 Update information in the deliverable, as required |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to develop knowledge of the marketing communications industry, identify industry employment obligations and opportunities, identify future trends within the marketing communications industry and update industry knowledge.
Details of Learning Activities
This course is co-delivered with MKTG6107C Develop and apply knowledge of the communication industry
This course is structured to provide you with the optimum learning experience. A range of learning activities are provided during the semester and are designed to enhance learning and understanding of the topics.
You will be required to participate in a combination of group and individual learning activities. These activities will be provided through classroom work time and additional learning activities will be provided to you to complete outside of the scheduled class time.
A range of in class activities, case studies and independent research is included as the learning activities for this course. We expect you to participate and contribute in all scheduled learning activities.
The learning activities will also include group discussion, group problem solving activities and opportunities to practice your skills in a simulated workplace environment.
Teaching Schedule
Course Schedule: Semester 2: 2022 | |||
Week |
Week beginning |
Topic / Activities (including any pre-reading, research and resources required) |
Assessment |
|
Week 1
|
4th July |
Introduction to the course and assessment tasks |
AT1 |
|
Week 2
|
11th July |
Legislative requirements relevant to workplace communication |
AT1 |
|
Week 3
|
18th July |
Organisational requirements relevant to workplace communication |
AT1 |
|
Week 4
|
25th July |
Communication methods and challenges |
AT1 |
|
Week 5
|
1st August |
Research and analyse communications information (a) |
AT1
|
|
Week 6
|
8th August |
Research and analyse communications information (a)
|
No class due to Public Holiday |
Week 7 |
15th August |
Assessment 1 - In class Quiz |
In Class Assessment 1: Test Week beginning 15th August 2022 |
|
Week 8
|
22nd August |
Develop communications deliverables |
AT2 - Q7-8 |
|
Mid Semester Break 29th August - 4th September |
||
|
Week 9
|
5th September
|
Finalise communication deliverable |
AT2 - Q9-11 |
|
Week 10
|
12th September |
Apply Communications strategies to the workplace |
AT3 - Q1-4 |
|
Week 11
|
19th September |
Facilitate workplace communication |
AT3 - Q5
|
|
Week 12
|
26th September |
Monitor and support team communication |
AT3 - Q7-13 AT2 DUE |
Week 13 |
3rd October |
AT3 Workshop - Revision |
|
Week 14 |
10th October |
AT3 - Team Meeting |
|
Week 15 |
17th October |
AT3 - WIP Meeting |
AT3 DUE |
Week 16 |
24th October |
Re-submissions and resit |
|
Week 17 |
31st October |
Re-submissions and resit |
|
Learning Resources
Prescribed Texts
References
Other Resources
All resources will be available in Canvas.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
In order to achieve competency in this unit, you must provide:
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- research and report on the communications industry.
In the course of the above, the candidate must:
- scope the impact of new and alternative communication technology on the communications industry
- research and report on the current issues affecting the communications industry.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- current issues and trends which affect the communications industry
- employment obligations and opportunities of the communications industry
- industry structures and networks
- organisational and client operating environments, structures, and business and marketing plans
- current digital communications technologies, platforms and devices
- principles and practices of communications and media strategies
- trends including impact of technologies on the industry.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1 Quiz
This assessment task is one of three assessment tasks that you must successfully complete to be deemed ‘competent’ in this cluster of units.
This purpose of this assessment is to assess your knowledge about the communications industry and workplace communication strategies through a series of questions that require short-answer responses.
Assessment 2
You are required to research the marketing communications industry, analyse industry sectors, associations, networks and societal roles, key stakeholders, and prepare a report on their findings. The findings are to include a discussion on the issues and impact of new and alternative communication technology on the communications industry. You are also required to prepare a basic marketing communications piece consistent with an industry guideline, source feedback, and make required amendments.
You are required to undertake ‘desk research’ on the marketing communications industry and prepare a report on your findings.
Assessment 3
Summary and Purpose of Assessment
This is assessment task three (3) of three (3). All three (3) assessment must be completed satisfactorily in order to be deemed competent for this unit.
The purpose of this assessment tasks is to assess your skills and knowledge in identifying workplace tasks, delegating and managing work, and communicating effectively in the workplace. This assessment task will also assess your problem-solving skills in analysing communication issues or barriers, considering options, and developing responses and opportunities for improvement.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to five days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than five days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CA only (Competency Achieved) result to your overall grade for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Final outcomes table:
CA Competency Achieved – Not Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview