Course Title: Implement and monitor advertising production
Part B: Course Detail
Teaching Period: Term2 2022
Course Code: MKTG6110C
Course Title: Implement and monitor advertising production
School: 525T Business & Enterprise
Campus: City Campus
Program: C4413 - Certificate IV in Marketing and Communication
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 9925 0791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Gail Scowcroft
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.
The unit applies to individuals in an entry-level position who are not expected to supervise the work of others but are required to have a broad knowledge of advertising media. These individuals may be responsible for media planning, media buying or advertising within an advertising team.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG438 Implement and monitor advertising production |
Element: |
1. Prepare to implement advertising production |
Performance Criteria: |
1.1 Confirm advertising and media requirements according to creative brief, organisational and legislative requirements 1.2 Develop media schedule 1.3 Analyse and select suppliers for production process 1.4 Seek approval from relevant stakeholders |
Element: |
2. Implement advertising production |
Performance Criteria: |
2.1 Book advertising space and time 2.2 Negotiate pricing with supplier 2.3 Lodge advertisement 2.4 Report status of initial implementation to relevant stakeholders |
Element: |
3. Monitor advertising production |
Performance Criteria: |
3.1 Establish and confirm post-production activities with required stakeholders 3.2 Identify and rectify issues with advertising production within scope of own responsibility 3.3 Develop monitoring report 3.4 Establish procedures for ongoing monitoring |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.
Details of Learning Activities
This course is structures to provide you with the optimum learning experience. A range of learning activities are provided during the semester and are designed to enhance learning and understanding of the topics.
You will participate in a combination of group and individual learning activities. These activities will be provided through classroom work time and additional learning activities will be provided to you to complete outside of the scheduled class time.
A range of in class activities, case studies and independent research is included as the learning activities for this course. We expect you to participate and contribute in all scheduled learning activities.
The learning activities will also include group discussion, group problem solving activities and opportunities to practice your skills in a simulated workplace environment.
Teaching Schedule
This course is co delivered with MKTG 6105C Undertake Marketing Activities.
Week |
Week Commencing |
Topic |
Assessments |
1 |
4th July |
Course introduction: Overview of what is to come Introduction to marketing and media Important topics to understand |
|
2 |
11th July |
Understanding the role of marketing |
|
3 |
18th July |
Ethics & Legislation affecting Marketing /Advertising Industry codes of practice & standards |
|
4 |
25th July |
Marketing activities Allocating resources budgets and timing What does an advertising agency do? |
|
5 |
1st August |
Introduction to the media –advertising media options |
|
6 |
8th August |
Reviewing past marketing activities |
|
7 |
15th August |
Introduction to the media –advertising media options |
AT 1 Part A due |
8 |
22nd August |
Assessment 1 Part B Review marketing activities |
AT 1 Part B due |
|
|
Mid semester break from August 29 to September 4 inclusive |
|
9 |
5th September |
Media schedules and how to use Assessment 1 Part C Done in class and upload |
AT 1 Part C due |
10 |
12th September |
Creative strategy and brief |
|
11 |
19th September |
Negotiation overview Media cost benefits Lodging advertising material ( ads) |
|
12 |
26th September |
Finalising the implementation plan |
|
13 |
3rd October |
Monitoring the activity |
AT 2 Part A due |
14 |
10th October |
Assessment 2 Part B Negotiation observation and upload in class |
AT 2 Part B due |
15 |
17th October |
Finalise the Monitoring report |
AT 2 Part C due |
16 |
24th October |
Meetings, catch up’s, discussions, re submissions Ass only if required |
|
17 |
31st October |
Meetings, catch up’s, discussions, re submissions Ass only if required |
|
Learning Resources
Prescribed Texts
References
Other Resources
All resources will be available in Canvas.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- implement and monitor the production of at least two advertisements.
In the course of the above, the candidate must:
- confirm media and selected means to advertise according to the creative brief
- apply organisational policies and procedures relevant to advertising production
- use appropriate industry technology
- organise timing and distribution of advertisements and negotiate costs with media sellers.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- industry products and services including media types and media vehicles
- legal and ethical requirements for the advertising industry
- principles of advertising and marketing mix
- organisational policies and procedures for costing and scheduling advertisements.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment 1
Summary and Purpose of Assessment
There is a total of two (2) assessment tasks for this course. This is task one (1) of two (2) that students need to complete satisfactorily in order to be deemed competent for this unit.
This assessment focuses on students’ ability to review a project marketing plan/brief and prepare an action plan based on that plan, by applying their knowledge and understanding of marketing concepts gained throughout the course and to demonstrate their ability to analyse and evaluate a scenario and consider various courses of action – ultimately making a sound recommended course of action in response to the brief.
Assessment Instructions
What
This task consists of three (3) parts as follows:
Part A: Prepare action plan for marketing activities
Part B: Review of marketing activities
Part C: Feedback and approval
You must complete all tasks in Parts A & B & C
You are to prepare a written action plan of marketing activities based on a provided project/marketing brief. The brief will contain all that you need to complete the assessment task (the client, the product, the target market, and timing and budgets). You will review the plan and prepare a report on the marketing activities outlined in the project brief, seek approval of and finally review the outcome of activities.
The brief will include detailed information on the company and product/s to be used in the marketing activity and include the intended target of the marketing messages and an available budget.
You will use the knowledge gained from the weekly learning materials being delivered through lectures and activities and also use further research to complete the tasks below.
Note: You are permitted to work collaboratively in groups/pairs to discuss the project brief and generate ideas for the action plan but must submit your own individual work.
Assessment 2
This project is the second of two (2) assessment tasks students need to complete satisfactorily, to be deemed competent for this unit.
For this assessment students will be provided with an advertising creative brief and media brief for use in producing advertising for a defined target audience. Students will produce a media schedule and negotiate the cost of and purchase of advertising media space and/or time. This will include a plan to monitor the advertising after placement.
This assessment focuses on students’ ability to evaluate the requirements of a project brief and the ability to work through this to the implementation of the production of at least two advertisements based on that brief. This will include determining the media and media vehicle/s to be used and the type of production required to produce the advertisement/s. Timing, scheduling and negotiation of supplier costs form a part of this task.
Assessment Instructions
What
This task consists of three (3) parts
Part A: Plan to produce advertisements
Part B: Negotiate with suppliers and book
Part C: Monitoring plan
Students must complete all tasks in Parts A, B & C.
The information you utilise for completing thus assessment task may follow on from what you used in Assessment Task 1 or may be based on a different scenario and project brief that will be provided at the start of the semester. Everything you need to complete this assessment task will be included in the briefing documents (i.e. Client, Creative requirements, Media, Organisational procedures Target audience, etc).
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
Marking Guide (Competency):
Feedback on your assignment and your results will be released via the rubric on Canvas. Assessment tasks will receive the following outcomes:
Satisfactory
Not Satisfactory
DNS (Did not Submit)
There are 2 assessments for this course, students must be deemed satisfactory in all assessments to be competent in this course.
Course grades will be given as:
CA (Competency Achieved)
NYC (Not Yet Competent)
DNS (Did not submit)
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview