Course Title: Undertake project work
Part B: Course Detail
Teaching Period: Term2 2021
Course Code: BUSM7931C
Course Title: Undertake project work
School: 650T Vocational Business Education
Campus: City Campus
Program: C5366 - Diploma of Marketing and Communication
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 99250791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Joseph Matthews
Email: joseph.matthews@rmit.edu.au
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
N/A
Course Description
This unit covers the key concpets for developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBPMG522 Undertake project work |
Element: |
1. Define project |
Performance Criteria: |
1.1 Access project scope and other relevant documentation 1.2 Define project stakeholders 1.3 Seek clarification from delegating authority of issues related to project and project parameters 1.4 Identify limits of own responsibility and reporting requirements 1.5 Clarify relationship of project to other projects and to the organisation's objectives 1.6 Determine and access available resources to undertake project |
Element: |
2. Develop project plan |
Performance Criteria: |
2.1 Develop project plan in line with the project parameters 2.2 Identify and access appropriate project management tools 2.3 Formulate risk management plan for project, including Work Health and Safety (WHS) 2.4 Develop and approve project budget 2.5 Consult team members and take their views into account in planning the project 2.6 Finalise project plan and gain necessary approvals to commence project according to documented plan |
Element: |
3. Administer and monitor project |
Performance Criteria: |
3.1 Take action to ensure project team members are clear about their responsibilities and the project requirements 3.2 Provide support for project team members, especially with regard to specific needs, to ensure that the quality of the expected outcomes of the project and documented time lines are met 3.3 Establish and maintain required recordkeeping systems throughout the project 3.4 Implement and monitor plans for managing project finances, resources and quality 3.5 Complete and forward project reports as required to stakeholders 3.6 Undertake risk management as required to ensure project outcomes are met 3.7 Achieve project deliverables |
Element: |
4. Finalise project |
Performance Criteria: |
4.1 Complete financial recordkeeping associated with project and check for accuracy 4.2 Ensure transition of staff involved in project to new roles or reassignment to previous roles 4.3 Complete project documentation and obtain necessary sign-offs for concluding project |
Element: |
5. Review project |
Performance Criteria: |
5.1 Review project outcomes and processes against the project scope and plan 5.2 Involve team members in the project review 5.3 Document lessons learned from the project and report within the organisation |
Learning Outcomes
Students will have the skills to play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.
Details of Learning Activities
A range of online, collaborative and potential in-class activities when transitioned back to class due to COVID-19. Also, case studies and flexible delivery will provide a range of learning and teaching experiences for students. MKTG7911C sponsorship and event marketing is co-delivered with BUSM7931C undertake project work.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
The course contains a summary of the learning structure, which will help students check that they are on-track.
- When classes are held
- What learning materials and activities need to be completed; and,
- What assessments are due
Course Schedule:
RMIT CODE MKTG7911C– NAME OF UNIT Plan & Implement Sponsorship & Event Marketing – (BSBMKG521)
co-delivered with: RMIT CODE BUSM7931C Undertake Project Work – (BSBPMG522)
| Week 1 |
Introduction to course schedules Topic1 - Sponsorship Week 1 My Project activity |
Introduction to the Course including:
Reading: Course Guide and Assessment overview Activity: Exploring course schedules and discussion Reading: Weekly Slides Week 1 Activity: Module 1 - Topic 1 - Sponsorship |
Module 1 – Intro Week 1 My Project activity |
|
Week 2 |
Topic 2&3 - Sponsorship and Event Plan and evaluation |
Reading: Weekly Slides Week 2 Activity: Continue Module 1 |
Module 1 – Types Sponsor Module 1 – Adv vs DisAdv |
|
Week 3 |
Topic 3 - Event Plan and evaluation |
Reading: Weekly Slides Week 3 Activity: Developing plans and peer review |
Module 2 – Blog Post Module 2 – Profile Module 2 – Brand Fit |
| Week 4 |
Topic 4 - Event Comms and program Assess 1 support |
Reading: Weekly Slides Wk 4 Activity: In class discussions |
Module 2 – Activity 2 Module 2 – Activations Module 2 – Activity 3 |
|
Week 5 |
Assess 1 |
Reading: Watch ‘Structuring your course’, video – YouTube link Activity: Assisting student study plans (student previews) |
Module 3 – Kia Activity 4
|
|
Week 6 |
Assess 1 support Weekly Slides Week 6 |
Reading: Weekly Slides Week 6 Activity: Remixing course schedules (working groups) |
Module 3 – Culture
|
|
Week 7 |
Topic 5 – Project tools intro |
Reading: Weekly Slides Week 7 Activity: Teacher group support for Assessment 1 |
Module 3 – Activity 5 Culture and ethics Module 4 – Intro and review of sponsorship and Project Phases |
|
Week 8 |
Topic 6 & 7– Project 2 & Sponsorship |
Reading: Weekly Slides Week 8 Activity: Teacher group support for Assess 1 |
Module 4 – Managing & Activity 6 Assessment 1: Plan and develop a sponsorship and event marketing strategy |
Mid Semester Break: 1st April - 7th April | |||
|
Week 9 12 APR 2021 |
Topic 8 - Trade shows Developing course schedules: Part 1 |
Reading: Weekly Slides Wk9 topic 5 Slides review Tips and tricks showcase Workshop 1 – Project (final project plan) |
Module 4 – Sponsor success quiz Module 5 – Intro |
| Week 10 |
Reading: Weekly Slides Week 11 Activity: Events Discussion |
Module 5 – to be completed by week 13 Module 5 – Project Budget Module 5 – Kia budget activity |
|
| Week 11 |
Revision and review Assess 2 support |
Reading: Course text, pp. 161-170 Activity: Course schedule project: Finalising |
Module 5 – Risk plan and activity Assessment Task 2 – Deliver a sponsorship and event marketing strategy |
|
Week 12 |
Workshop 2 (Project presentation support) Topic 10 (Sports and Entertainment industry - Strategy - ambush) |
- |
Module 5 – Pitch (Micro) |
|
Week 13 |
Topic 10 (Sports and Entertainment industry - Strategy - ambush) Workshop |
- |
Module 6 – Budget issues review
Assessment 3: Projects - Knowledge Task (Open Book) |
|
Week 14 |
Workshop | - |
Module 7 – Steps to finalise project plan Due: Normal allocated class times for each team + Upload of Participation evidence (each person) |
| Week 15 |
Assessment AT4 group meetings Feedback and |
- |
Module 4-7 catch up Assessment 4 – Project Close Report Due: Normal allocated class times for each team + Upload of Participation evidence (each person) to Canvas by Sunday 11.59pm |
| Week 16 |
Feedback and Re-submissions |
- | - |
| Week 17 |
Grade Entry | - | - |
Learning Resources
Prescribed Texts
References
Other Resources
All resources will be available in Canvas.
Overview of Assessment
Overview of Assessment
In order to achieve competency in this unit, you must provide:
Performance Evidence
Evidence of the ability to:
- define the parameters of the project including:
- project scope
- project stakeholders, including own responsibilities
- relationship of project to organisational objectives and other projects
- reporting requirements
- resource requirements
- use project management tools to develop and implement a project plan including:
- deliverables
- work breakdown
- budget and allocation of resources
- timelines
- risk management
- recordkeeping and reporting
- consult and communicate with relevant stakeholders to generate input and engagement in planning, implementing and reviewing the project
- provide support to team members to enable them to achieve deliverables and to transition them as appropriate at completion of the project
- finalise the project including documentation, sign-offs and reporting
- review and document the project outcomes.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- give examples of project management tools and how they contribute to a project
- outline types of documents and other sources of information commonly used in defining the parameters of a project
- explain processes for identifying and managing risk in a project
- outline the organisation's mission, goals, objectives and operations and how the project relates to them
- explain the organisation's procedures and processes that are relevant to managing a project including:
- lines of authority and approvals
- quality assurance
- human resources
- budgets and finance
- recordkeeping
- reporting
- outline the legislative and regulatory context of the organisation in relation to project work, including work health and safety (WHS) requirements.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the management and leadership – project management field of work and include access to:
- relevant legislation, regulations, standards and codes
- relevant workplace documentation and resources
- case studies and, where possible, real situations
- interaction with others.
Assessors must satisfy NVR/AQTF assessor requirements.
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
This course has 4 assessment tasks. You are required to successfully complete all assessment tasks to be deemed competent in this unit.
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
Assessment Task 1 – Plan and develop a sponsorship and event marketing strategy
Date handed out: Week #2
Date and time due: Week #8
Group: This assessment should be conducted by each student and will be individually assessed
Purpose:
The purpose of this assessment is for you to show evidence of the understanding for a sponsorship strategy using appropriate project tools.
Requirements:
You will need to identify and explain the various types of sponsorship that contribute to marketing of an event and evaluate out-comes of those strategies and documenting through answer of 5 questions
Assessment Task 2 – Deliver a sponsorship and event marketing strategy
Date handed out: Week #2
Date and time due: Week #11
Group: This assessment should be conducted in teams of 4 only, each student will be individually assessed
Purpose:
The purpose of this assessment is for you to show evidence of the ability to plan and develop a sponsorship and event marketing strategy that highlights project considerations including objectives, rationale, budget and method and project tools for measuring effectiveness of the strategy. You will learn application of project tools documents and contracts, which are negotiated in a work environment.
Requirements:
You will need to identify and explain the various types of event marketing activities and strategies that contribute to marketing project for an event and evaluate out comes of those strategies, which apply in a contract or proposal for the Event marketing plan project. This assessment should not exceed 1500-2000 words and may be based on a case study provided.
Assessment Task 3 - Knowledge Assessment Task
Date handed out: Week #4
Date and time due: Week #13
Group: This assessment should be conducted on an individual basis.
Purpose:
The purpose of this assessment is for you to show their final project knowledge showing all contributions for the proposed sponsorship and event marketing strategy project knowledge.
Requirements:
You will undertake an assessment, which will be marked on an individual basis.
Assessment Task 4 – Review and report on the sponsorship and event marketing strategy
Date handed out: Week #6
Date and time due: Week #15
Group: This assessment should be conducted in Teams of 4 only, however you will be assessed on an individual basis.
Purpose:
The purpose of this assessment is for you to present their final project summary and then close off with signed confirmation from your assessor.
The project close is based on all contributions for the proposed sponsorship and event marketing strategy which is required to negotiate the most successful outcome for implementation of the campaign.
Requirements:
You will work in a team environment, however will be marked on an individual basis once sign off has occurred from your assessor.
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CA only (Competency Achieved) result to your overall grade for the course.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Final outcomes table:
CA Competency Achieved – Not Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
Course Overview: Access Course Overview