Course Title: Analyse data from international markets
Part B: Course Detail
Teaching Period: Term2 2019
Course Code: MKTG7888C
Course Title: Analyse data from international markets
School: 650T Vocational Business Education
Campus: City Campus
Program: C5372 - Diploma of International Business
Course Contact: Suzanne Maugeri
Course Contact Phone: +61 3 9925 1466
Course Contact Email: suzanne.maugeri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Course Contact: Joe Rosagrata
Email: joe.rosagrata@rmit.edu.au
ph: 99255476
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to analyse data from international markets.
It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial skills to ensure business activities are conducted effectively.
In this role, individuals specifically interpret international market trends, monitor competition and report on market data. Typically, they work as supervisors and lead teams in conducting international business activities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG511 Analyse data from international markets |
Element: |
1. Interpret trends and market developments |
Performance Criteria: |
1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments |
Element: |
2. Interpret competitor market performance |
Performance Criteria: |
2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats |
Element: |
3. Report market data |
Performance Criteria: |
3.1 Prepare, plot and interpret data for visual presentation |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to analyse data from international markets.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
The Teaching Schedule for this course is as follows but please note that it is subject to change.
The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes bit also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Week |
Week Commencing |
Topics |
Assessment |
1 |
8th July |
Course Overview and Introduction |
Assessment explanation. |
2 |
15th July |
Identify market opportunities (T1) |
|
3 |
22nd July |
Marketing information systems and Regulatory and Legal considerations (T1) |
|
4 |
29th July |
Austrade Data Sets – analysing the global market (T1) |
|
5 |
5th Aug |
Workshop - Trends a(T1 - T2) |
|
6 |
12th August
|
Segmentation & Mktg Mix (T2) |
|
7 |
19th August |
Market Trends & PLC (T4) |
Task 1 Due |
8 |
26th August |
SWOT & PESTE (market analysis) (T5) |
|
Mid Semester break 2 - 6 September | |||
9 |
9th Sept |
STATS (3) |
|
10 |
16th Sept |
Budgets and Trends Analysis (T4) |
Task 1 - Re-submission |
11 |
23rd Sept |
Workshop |
|
12 |
30th Sept |
Sales/market analysing market tends/peste search 1: (T4) |
|
13 |
7th Oct |
Assignment – Workshop market tends/peste search 2: (T4) |
|
14 |
14th Oct |
Revision and Review market tends/peste search – 3: (T4) |
|
15 |
21st Oct |
Holistic review of the course |
Task 2 Due |
16 |
28th Oct |
Interviews, re-submissions and resits |
|
17 |
4th Nov |
Final Interviews, re-submissions and resits |
|
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
Evidence of the ability to:
- analyse market data to inform marketing activities in an international context
- produce a marketing plan containing a comprehensive analysis of trends, developments and competitor performance data.
Knowledge Evidence
To complete the unit requirements effectively, you must:
- explain cultural, historical, political, economic and general knowledge of international events that may impact international business activity
- identify sources of external and internal information on international markets
- explain research, data analysis and statistical analysis techniques relevant to market data.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
In order to be deemed competent in this course the two assessment tasks must be successfully completed.
Assessment Task 1 – Trade-map data trends product opportunity case study
Date and time due: Week 7 (25th August)
Purpose:
The purpose of this case study is to develop the required skills and knowledge to collect statistical data and identify opportunities for import and export of products and/or services to the selected international market (ie. from Australia to another country).
This assessment task is one of two required to demonstrate competency in this course. For both assessments you will be looking at the fashion industry and in particular the category of active/sportswear.
Assessment Task 2 – Identify Target Market and Segments for an International Market
Date and time due: Week 15 (27th October)
Purpose:
The purpose of this assessment is to determine student’s ability to analyse secondary data and trends to identify international marketing opportunities. Based on this analysis students will provide recommendations as to which markets and segments should be targeted to ensure business activities are conducted effectively.
This assessment task is one of two required for students to demonstrate competency in this course. This assessment builds upon the knowledge and skills developed in assessment one. For both assessments students will be looking at the fashion industry and in particular the category of active/sportswear.
Students will be required to produce a report that shows how they analysed data to determine which markets to enter and target with products. This is a group assignment with no more than 4 members per group. Students will use real-world international market data such as trade-map data to form the basis of their analysis. The report should be no more than 3500 words in total. It will be written as a business report.
Assessment Matrix
The competency assessment map that maps all the assessment tasks is available on CANVAS unit mapping
Submission Requirements
You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration. You must submit your application within five working days after your assessment date or due date.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions (VE Programs):
If you are found to be unsuccessful (Not satisfactory/Unsatisfactory) in a Course Assessment Task you will be allowed one re- submission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which assessment arrangements might be granted please access the following website:
Final Results
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
The following grades are available for this course
CA |
Comptency Achieved |
NYC |
Not Yet Competent |
DNS |
Did Not Submit for Assessment |
Course Overview: Access Course Overview