Course Title: Style using visual merchandising aids

Part B: Course Detail

Teaching Period: Term2 2022

Course Code: MKTG8025C

Course Title: Style using visual merchandising aids

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

School: 515T Creative Industries

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Jenny Crowley

Course Contact Phone: +61 3 9925 4759

Course Contact Email: jenny.crowley@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Sue Robinson

sue.robinson@rmit.edu.au

 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to style retail merchandise using visual merchandising aids. You will develop the ability to plan, install and style a range of merchandising aids including mannequins, fixtures and props. 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER010 Style using visual merchandising aids

Element:

1. Select visual merchandising aids.

Performance Criteria:

1.1.Access and review visual merchandising concept and implementation plans.

1.2. Identify scaling and spatial specifications and constraints that will impact the selection of visual merchandising aids.

1.3. Determine available budget and identify opportunities to create cost-efficiencies and maximise use of resources.

1.4. Select visual merchandising aids that support the visual merchandising concept.

Element:

2. Install visual merchandising aids.

Performance Criteria:

2.1. Source visual merchandising aids and required installation equipment.

2.2. Determine placement and positioning of aids that enhance visual appeal and customer traffic flow.

2.3. Assemble and install visual merchandising aids according to manufacturer’s instructions.

2.4. Select appropriate time to install visual merchandising aids that minimises disruption to customers.

2.5. Use safe manual handling techniques and follow organisational work, health and safety procedures to ensure safety of self and others.

Element:

3. Style using visual merchandising aids.

Performance Criteria:

3.1. Access merchandise range to be displayed using visual merchandising aids.

3.2. Style fixtures according to concept and with appropriate colour and merchandise themes.

3.3. Style mannequins with appropriate gesturing, outfitting, layering and accessorising to reflect visual merchandising concept.

3.4. Create focal points to direct customer eye-line to specific elements.

3.5. Observe customers and determine effectiveness of visual merchandising aids and styling.

3.6. Adjust positioning of visual merchandising aids and styling techniques to optimise use of space and enhance merchandise display. 

Element:

4. Dismantle and store merchandising aids.

Performance Criteria:

4.1. Clean visual merchandising aids and identify required repairs.

4.2. Dismantle visual merchandising aids according to manufacturer’s instructions and organisational work, health and safety procedures.

4.3. Store visual merchandising aids for reuse in a manner that prevents damage.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Style Merchandise is a clustered course.

This means it is made up of 2 competencies, and elements are delivered each week across the semester.

Assessment for both competencies is also clustered.

The two competencies are "Style using Visual Merchandising Aids" MKTG8025C and "Achieve Visual Merchandising Targets" MKTG8023C.

Learning activities will take place this semester with a blended classroom model using industry standard tools and resources. Some classes maybe scheduled to be on campus, and some may be in a remote (virtual) learning mode online.

Refer to your Course schedule and Canvas shells for specific information on how each of your courses is delivered this semester.

You will also be required to undertake independent study.

Reference mode of delivery for this course is a blended approach.

This is the designated Work Integrated Learning (WIL) course for C5381, Diploma of Visual Merchandising.  In this course, feedback from industry and/or community is integral to your experience. 

 

On campus class activities will include:

• Tutorials and project-based work

• Group discussion

• Teacher directed activities/projects

• Class presentations 

• Independent project-based work

• Site visits (observations)

• Studio Practice

 

Virtual In-class activities will include:

• Tutorials and project-based work

• Group discussion

• Teacher directed activities/projects

• Class presentations 

• Online research

• Independent project-based work

• Site visits (observations)

• Studio Practice

 

Out-of-class activities will include:

• Online investigation

• Independent project-based work

• Gallery/Exhibition visits

 

 


Teaching Schedule

Whilst all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. 

Please check canvas regularly as any updates will be posted in announcements.

 

Week 1

  • Introduction to the course

 

Week 2

  • What is Retail VM?

 

Week 3

  • Mannequin Workshop

 

Week 4

  • Retail Basics - Part 1

 

Week 5

  • Retail Basics - Part 2
  • Assessment Task 2 (AT2) Briefing 
  • Assessment Task 3  (AT3) Briefing 

 

 

Week 6

 

  • Check in Assessment Task 2 (AT2
  • Assessment Task 3  (AT3) 

 

Submission AT1

Week 7

  • AT2 RMIT Store visit

 

 

Week 8

  • Sourcing for Mannequins 

 

 

 

Semester Break

 

Week 9

  • Install AT3

 

Week 10

 

  • AT2 Workshop

 

Week 11

 

  • AT2 Workshop

Submission  AT3 

Week 12

  • Install AT2

 

 

 

Week 13

 

  • Monitor and review AT2 installation

 

Week 14

 

  • Monitor and review AT2 installation

 

Week 15

 

  • Bump Out AT2

 

 

Week 16

 

  • One on one feedback
Submission of AT2 

 

 

 

 

 

 


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources.  The Library has produced a number of subject guides that includes quality online and print resources for your studies, you can access the Visual Merchandising Subject guide using this link;
http://rmit.libguides.com/visualmerchandising

and you contact the Liaison Librarian for specialist help.

There are no compulsory prescribed texts in this course. 

 

References 

The recommended reference for this course is the Harvard style 

https://www.rmit.edu.au/library/study/referencing/referencing-guides-for-printing

 

Rule:

Author's Last name, First name. Year. Title of Book: Subtitle of Book. Place of Publication: Publisher's Name.  

Example:

Webb, Jela. 2008. Strategic Information Management: A Practitioner's Guide. Oxford: Chandos.

You are advised to look at the Canvas Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods. This may include practical, hands on making, demonstration of skills and knowledge, successful completion of design and fabrication/construction tasks. This may also include oral questioning on methods and procedures.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.



Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency achieved
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment

SEC: Stopped engagement in course

WDR: Withdrawn from course

 

Assessment / Late Submission

All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.

You should refer to the assessment brief which is available through Canvas for full assessment criteria.

This course has 3 assessment tasks.   You will receive feedback and a Satisfactory or Not Satisfactory result. 

 

Assessment Task 1 (AT1)  Knowledge Quiz - Due Week 6

This assessment is a short answered knowledge assessment designed to assess your knowledge relating to achieving Visual Merchandising targets and styling using Visual Merchandising aids.

 

Assessment Task 2 (AT2)  Styling, Achieving and Reviewing Targets - Due Week 16

This assessment is the first of two practical assessment tasks that you will undertake.  This task can be completed in industry or a simulated retail environment.

 

Assessment Task 3 (AT3)  Styling using Mannequins (or Aids) - Due Week 11

This tasks focuses on demonstrating the skills of styling a mannequin or aid to achieve Visual Merchandising objectives.

 

All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation. 

 

Special consideration Policy (Late Submission)


All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.


Please see following access for the details on applying for extension of time to assessments;

Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration 

 

Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work

 

Equitable assessment arrangements (EAA);

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/equitable-assessment-arrangements--eaa-

 

 

 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency.  These matrices are available through the course contact in Program administration.

Other Information

Attendance

Your learning experience involves online lectures, active peer discussions, in class activities.  It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to complete this course successfully.


Information about your Studies

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc

http://www.rmit.edu.au/students


Assessment

Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.  Please refer to the website for more information on this policy.

http://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). 
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through life experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolent/apply-for-credit

 

Course Overview: Access Course Overview